· Asda launches NEW Purple Majesty Chips

· Capitalises on the trend for purple food

· Packed full of powerful antioxidant, anthocyanin

From acai bowls to purple sprouting broccoli, the trend for purple food in all shapes and sizes has been sweeping the nation. Celebrate with NEW Purple Majesty Chips from Asda, which are set to reign this spring and add that ‘wow’ factor to any table.

These spectacularly looking chips are made from Purple Majesty potatoes which have 100% naturally occurring purple pigment. The colour survives the cooking process to provide purple chips and taste just as delicious as the more familiar creamy white varieties. They’re lightly battered on the outside, adding a crispy coating to the soft and fluffy interior. Simply pop them in the oven for 20 minutes from frozen and enjoy as a side with any dish or even as the main event.

Cut from Purple Majesty potatoes grown in Norfolk and Lincolnshire, these regal delights not only make a real statement on the dinner table, they also have added health benefits too. Purple Majesty potatoes are packed with the powerful antioxidant, anthocyanin, which gives blueberries, blackberries, blackcurrants and aubergines their distinctive colour.

So, what are you waiting for? Pick up Asda’s new Purple Majesty Chips and give your family a new twist on an old favourite.

Asda’s NEW Purple Majesty Chips will be available in the frozen aisle in-store and online from 8th May with a RRP of £1 for a handy 500g bag.