Asda is the first to market a new multipack of Village Dairy yoghurts

A local North Wales business is celebrating its growing relationship with Asda through new product development as their new multipack of Llaeth Y Llan / Village Dairy smooth yogurts are now on the shelves of 37 Asda stores across Wales.

Asda is the first retailer to list the new multipack of smooth (‘No Bits!’) Strawberry and Raspberry yogurts, in 85g pot format perfect for lunchboxes.

Llaeth Y Llan / Village Dairy, now in their 32nd year of trading, recently completed a major expansion of their yogurt making facility that is still based on the family farm in Llannefydd, North Wales.

Gareth and Falmai Roberts, who established the company in 1985, are excited to announce the opening of the new unit which will open a new exciting chapter in the company’s history, expanding to new markets and introduce new products to its loyal customers as without them the new dairy would not have been possible.

Owain Roberts, Managing Director at Village Dairy, said: “As a business, we’ve been operating for over 30 years and working closely with retailers like Asda has allowed us to grow and be able to supply our quality products to our loyal customers more widely than ever before.

“We have a fantastic relationship with Asda. They have always been very supportive of Llaeth Y Llan / Village Dairy and we are delighted that they are launching additional product lines.”

Lisa Nesden, Asda’s Local Chilled Buyer, said: “Asda is committed to supporting local producers and we’ve worked closely with Village Dairy’s since 2008 to stock their innovative and high quality products.

“We’re very excited that the multipacks have hit the shelves and I’m sure it will continue to prove extremely popular with shoppers across Wales.”

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