• Asda reveals its top three Christmas trends • Try Christmas feasts infused with botanical gin • Move over pigs in blankets, deer in duvets are coming! • Bring on the Christmas pudding stuffing

Gin is set to quench the nation’s taste buds this Christmas, not just with tonic or in a negroni, but infused into savoury centrepieces and sweet treats, so says Asda as it reveals its THREE festive trends, and unveils over 150 new products in preparation for the season.

GIN, GLORIOUS GIN!

Gin lovers across the nation will delight that their favourite tipple has inspired a selection of this year’s products, including a Sloe Gin Ham Joint, Mulled Gin Spice Kit, as an alternative to the usual mulled wine for those cold winter evenings, a Sloe Gin and Cranberry Jelly for the cheeseboard, Belgian Chocolate Gin Truffles and Extra Special Premium Gin.

BRING ON THE BANQUET

But it doesn’t just stop with gin. Winter is coming, and Asda has been inspired by the decadent feasts in the fictional banquet halls of Game of Thrones, bringing show-stopping roasts to the dining table. Feast on a striking Extra Special Triple Lamb Crown served with a festive fruit stuffing and port and mint jus, where three succulent racks come together to create a regal Christmas crown decorated with rosemary sprigs.

Other dishes include Extra Special Toffee Apple Pork Hog Roast coated in a sticky toffee apple sauce – perfect for tear and share moments with family and friends. And in a twist on pigs in blankets, Asda is launching Deer in Duvets - venison sausages wrapped in cured bacon, and an Extra Special Chunky Christmas Pudding Stuffing that is loaded with festive flavours.

EXPERTLY BROUGHT TO THE TABLE

Set on bringing affordable magic to households this Christmas, Asda has worked closely with expert butchers and small-scale producers to make sure traditional techniques sit at the heart of its range. From the meticulous curing that goes into producing the rich flavour of its striking Half Serrano Ham Leg, to the delicate handmade chocolate marble shards on the Extra Special Chocolate Cake, great prices will not compromise great quality.

Mark Richmond, Innovation Development Chef for Asda commented: “Christmas is all about quality time with the family and indulging. We’ve been inspired by extravagant feasts from days gone by, turning classic dishes into imaginative and festive creations that are easy to prepare so people can spend less time in the kitchen and more time celebrating.”

The proof is in the pudding, as indulgence levels continue into desserts, with this year’s showstoppers including an Extra Special Chocolate Reveal Cake, which features a chocolate dome that theatrically melts to reveal a hidden cluster of profiteroles. Pour over hot salted caramel sauce to reveal the goodies! There’s also a Giant Éclair, coming in at a foot-long and adding a wow-factor to any party.

To top off Asda’s magical spread, the kids will love the Christmas Tree Shaped Crumpets, a cute chocolate Free From Roddy the Reindeer and a white Chocolate Smash Igloo that they can smash open, that’s if they get past the chocolate penguin guarding it!

“To achieve our show-stopping spread this year, we’ve worked closely with suppliers, growers, farmers and specialist producers in the UK and further afield to ensure you enjoy the best flavours and top quality ingredients at an affordable price.” added Richmond.

-ENDS-


For further details or high-res imagery, please email asda@mischiefpr.com or call 020 3128 6600.

About Asda Stores Ltd.
Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 172,000 dedicated Asda colleagues serving customers from 609 stores, including 32 Supercentres, 330 Superstores, 34 Asda Living stores, 197 Supermarkets, 26 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by www.ASDA.com. Asda joined Walmart, the world’s number one retailer, in 1999.