Thanks to everyone who's supporting our dance world record attempt for Tickled Pink

October 13, 2020

We'd like to say a big thank you to all our colleagues, friends and partners who are joining in with our #movesforboobsGWR Guinness World Record attempt.

As part of our Tickled Pink campaign, which raises money and awareness for Breast Cancer Now and CoppaFeel!, we're aiming to set a record for the most videos of people performing the same dance uploaded to Instagram in one hour.

The record attempt runs from 12-1pm on Friday 16th October and is part of our drive to educate as many men and women as we can about the importance of checking yourself for anything unusual.

The dance everyone's doing is like this one demonstrated by Googlebox star Tom Malone Jr and his mum Julie:

For entries to count towards the record attempt just one person should be filmed in each video.

Here's Tom explaining how to create your own version of the dance:

These are the rules to follow to make sure your video is counted:

  • Each video must clearly show one person
  • Ensure you post your video on your Instagram grid and not on stories
  • Ensure you include the hashtag #movesforboobsGWR
  • Your dance must replicate the dance like the one above
  • The top of your body must be in full view
  • You must post your video on Instagram on Friday 16th October between 12pm and 12.50pm. The record attempt ends at 1pm and any late entries won't be counted.
  • If your Instagram profile is private please make it public for the day
  • The videos can be pre-recorded but must be uploaded between 12pm and 1pm.

Good luck everyone and thanks for your support!