Look out for the teams of wonderful volunteers who'll be joining Asda community champions to collect money for Tickled Pink in our stores this weekend.
Helen-Louise Sestan-Burton from our Bromborough store, pictured above with volunteer Ann, who's had breast cancer herself, is a passionate advocate of Tickled Pink, which is in its 27th year and raises money and awareness for our charity partners Breast Cancer Now and CoppaFeel!.
She said: "It's so important to get the message out there for people to check their breasts and pecs; know your own body, know what's normal for you.
"I find the conversation with customers is more open these days because we are talking about it. We've removing the stigma and everyone knows somebody who's had breast cancer. Our customers are amazing and you can always relay on their generosity and support."
More than 400 bucket collectors will be in stores on October 7 and 8 to raise vital funds for world-class research, life-changing support services and to educate our customers, colleagues and suppliers to be more breast aware.
Thank you to them and to all our customers and colleagues for their generous support.
Here's what some of our store's have been doing across the UK for Tickled Pink during Breast Cancer Awareness Month:
Community champions Peter Wilcox and Walter Moore, from our Bideford and Barnstaple stores, pictured above, held a fundraising Tickled Pink tombola which was supported by generous customers.
Community champion Jo Scott, above, and colleagues from our Pwllheli store have busy getting into the Tickled Pink spirit.
Emma Riley, community champion at our St Austell store, shared this post, above, of store manager Rick who ran a half-marathon on a treadmill the foyer and raised £427 for Tickled Pink.
There's been a whole lot of fundraising at our Clacton-on-Sea store where some colleagues even got pelted with wet sponges in the stocks in aid of Tickled Pink.
At our Isle of Wight store colleagues wore pink or came to work in their pyjamas to raise money for Tickled Pink, above.
And, below, colleagues from our Keighley and Shipley stores teamed up for a fundraising sponsored walk.
Colleagues from our Bristol Whitchurch store joined friends and family members in climbing Pen Y Fan in the Brecon Beacons. The store's community champion Brenda Wright said: "My thanks go to every single one of them for their fantastic effort."
And these colleagues, below, from our Galashiels store raised more than £800 for Tickled Pink by completing a 21-mile Kiltwalk in Edinburgh.
Colleagues at our Fareham store, below, have been getting into the Tickled Pink spirt with a series of activities including tombolas and games.