We've launched a food drive to collect vital food donations for our local food bank to support people in crisis following Covid-19.
We're calling on our generous customers, if they can, to donate vital food and hygiene essentials to the collection trolley in store, which will support people in the local community. All donations will go to Boston Food Bank, which is part of the Trussell Trust’s network. We've installed a fresh trolley wrap, new community board information posters and bunting across all of our checkouts to help us promote the campaign and remind our shoppers to pick up an extra item or two.
– Stephen, Asda community champion