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Asda creates pop-up Sleigh-In Cinema at King's Cross

and last updated on November 04, 2022 05:35 PM


To celebrate the launch of its new 2022 Christmas advert Asda is hosting the world’s first Sleigh-In Cinema.

Asda has introduced a very special festive colleague, and star of its 2022 Christmas campaign, who is encouraging everyone to ‘Have your Elf a Merry Christmas’!

So on Tuesday November 8, from 9am-6pm, visitors to King's Cross Station in London can sit back and relax while watching Buddy the Elf embark on his first day as a member of the Asda in-store team. Much like Buddy, visitors will be able to tuck in to icing sugar sprinkled Extra Special mince pies and enjoy a hot festive apple drink to warm hands and hearts.

Have your Elf a Merry Christmas | Asda Christmas Advert 2022

Venture on a journey of festive fun and be transported to a world of Christmas-cheer seen through the eyes of everyone’s favourite elf. All while snuggling down to watch this year’s joy filled Christmas advert from the comfort of their very own sleigh.

Guests will also have the opportunity to add to their festive photo collections by taking some sleigh-selfies before walking away with some delicious Extra Special Christmas treats from Asda.

Open to everyone, simply drop by on the day to get involved in this festive fun.