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Driving Behavioural Change


50% of women who shop at Asda check their chests regularly' (Asda Great British Check In, July 2024)

240815_TickledPink_BehaviouralChange_Leaflet_Image

Know your Normal

Getting to know what’s normal for your boobs is important so you can spot any new or unusual changes early. We recommend having a look and feel of your chest, up to your collarbone and under your armpit, on a regular basis. The earlier breast cancer is diagnosed, the better the chance of successful treatment. So, it’s important to check your boobs regularly and see your GP if you notice a change.

Today, you'll see breast-checking reminders in Asda stores all year round, including on George lingerie tags, pharmacy dispensary bags, delivery vans, changing room mirrors and on food shelves. There’s even a reminder to check your boobs and pecs on the back of your receipt! To support you in regularly checking your breasts, we have created a handy leaflet to help you understand the signs and symptoms of breast cancer.

Find out more

Know the signs and symptoms


It is important to be aware of all the signs and symptoms of breast cancer,

and to be checking your boobs, pecks or chest regularly.

  • 240815_TickledPink_Signs_Lump
    A lump or thickening
    that feels different to the rest of the breast tissue. There’s no right or wrong way to check your boobs. It’s about looking and feeling regularly, so any changes can be spotted quickly. See a GP if you notice anything unusual.
  • 240815_TickledPink_Signs_Texture
    A change in skin texture
    such as puckering or dimpling (like orange skin). It’s not just a lump – other symptoms can include an inverted nipple or change in the texture of the skin.
  • 240815_TickledPink_Signs_Size
    A sudden change in size or shape
    Most breast changes are not because of cancer, but if you find anything new or different, it's important to get it checked by your GP.
  • 240815_TickledPink_Signs_Discharge
    Discharge (Liquid) from one or both of your nipples
    from one or both of your nipples.
  • 240815_TickledPink_Signs_Nipple
    Your Nipple becoming inverted (pulled in) or changing in position or shape. Also be aware of any crusting or a rash around the nipple.
    becoming inverted (pulled in) or changing in position or shape. Also be aware of any crusting or a rash around the nipple.
  • 240815_TickledPink_Signs_Swelling
    Swelling
    in your armpit or around your collarbone.
240815_TickledPink_Signs_Pain

on its own, pain in your breasts or armpits is not usually a sign of cancer but look out for pain which is there all or almost all the time.

Anyone can be affected breast cancer


Breast cancer can affect anyone, regardless of your ethnicity, gender, or age, and we want to give everyone access to information they need in order to become breast aware. The sooner breast cancer is found, the more successful treatment is likely to be.

­Together Breast Cancer Now and CoppaFeel! have a range of resources covering everything you will need from how to get started, specific ways to check for different bodies, signs and symptoms to be aware of and a wide range of breast awareness information translated into a number of languages.

[Breast cancer in ethnic communities | Breast Cancer Now](https://breastcancernow.org/support-for-you/breast-cancer-in-ethnic-communities/ "Breast Cancer Now Ethnic Community Hub")

**[Breast Cancer Now translated publications](https://breastcancernow.org/download-and-order-publications/ "Breast Cancer Now translated publications")**

**[CoppaFeel!'s Self Checkout App](https://self-checkout.coppafeel.org/?utm_source=ASDA&utm_medium=Social%2Fweb%2Femail&utm_campaign=Asda%20x%20CF!%20BCAM%202024 "CoppaFeel!'s Self Checkout App")**

**[CoppaFeel!'s Health Information Resources](https://coppafeel.org/breast-cancer-info-and-advice/materials-resources/ "CoppaFeel!'s Health Information Resources")**

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