Introducing Georgia May Foote as the new face of our George make-up range

We've been working hard to create a range of cosmetics that are great quality, stylish and affordable. It's proving to be really popular with customers, so we've updated the range with some new…

Smiles all round as Pudsey Bear joins our community champions on school visits

Pudsey Bear has been helping our fabulous team of community champions put smiles on lots of faces this week – joining them on visits to schools, hospitals and community groups across the country in…

Stephen takes Pudsey Bear on a marathon tour of schools to support BBC Children in Need

Our wonderful team of community champions across the country are supporting BBC Children in Need – like Stephen Bromby from our Boston store who's taking Pudsey Bear on a tour of 15 schools this…

How Ed's visit to German Christmas markets inspired our new cinnamon and maple nut mix

The tradition of eating nuts at Christmas dates back to the 12th century when French nuns began leaving stockings full of fruit and nuts at the houses of those in need. They were inspired by the…

'Inclusive Hour' pioneer Simon on why he's supporting the Purple Tuesday initiative

I see the launch of Purple Tuesday as a huge step forward towards driving the agenda around inclusivity and making store environments accessible to all. The world is learning that not all…

Our Harry Potter advent calendar adds a touch of magic to the Christmas countdown

Our Harry Potter advent calendar has been incredibly popular and is now sold out. We've launched a range of alternative advent calendars for people looking for a different way of counting down the…

Customers and colleagues team up to support the Poppy Appeal at Asda

A big thank you to everyone who's supported the fantastic Royal British Legion collectors who've been raising money for the Poppy Appeal in our stores in the run-up to Remembrance Sunday.Emma and…

Reducing our reliance on single-use plastics

The Collins English Dictionary has named ‘single-use’ as its word of the year – showing again just how much plastic reduction has come to the forefront of people’s minds.We know that we have a…

Our Kent stores are trialling an 'inclusive hour' to help customers on Purple Tuesday

We're trialling an 'inclusive hour' at several of our stores in Kent to help customers with autism and dementia and others who struggle with loud noise as part of the new Purple Tuesday…

What we’re doing to make sure customers are suitably informed about allergens

At Asda we know that our customers want to be fully informed about what’s in the food they buy so that they can make the best choices for their specific dietary needs. We work hard to make sure we…