How Susan is using her own breast cancer experience to help other people

Tickled Pink is my favourite time of year – I just love it! Everyone supports it, because so many of us have been affected by cancer either directly or through people we love. It's so important that…

Asda colleagues taste stardom in our new Downton TV advert

If you shop at our Toryglen or Maidstone Living stores you might spot a familiar face in our new Downton Abbey TV ad – our colleagues David Dalziel and Lorraine Martin.The advert is part of a unique…

Asda Innovation Awards celebrate new products loved by our customers

We're proud to have hosted the second Asda Innovations Awards – celebrating a selection of customers' favourite new products available at our stores.Hundreds of products were nominated by Asda…

Asda Foundation celebrates its 30th anniversary with The Right Key

Our charitable giving arm, the Asda Foundation, has been helping communities by supporting local good causes and groups across the UK for the last 30 years.One of the many groups supported by the…

Asda leads the way in transparency of seafood sourcing

In the last 10 years’ sustainability has gone from being a niche concern to a national conversation. Customers want greater visibility of where their food comes from, how supermarkets process this…

'Incredible' assistance dog Paddy helps Jill with her weekly shop at Asda Golborne

Jill Doran has been shopping at our Golborne store since she was a child – she’s been friends with some of our colleagues since she was at school – and now they’re supporting her as she trains her…

Jacqueline loves helping blind customer Raymond with his weekly shop

Every week, Jacqueline Cochrane and her colleagues at our Ballyclare store help blind customer Raymond Semple with his shopping.Jacqueline has got to know Raymond so well over the last year that…

We've reached £1 million milestone in our support for the Royal Voluntary Service

We're proud to support the wonderful work of the Royal Voluntary Service across the country – and over the last three years we've donated more than £1 million to their projects through the Asda…

Our approach to cotton sourcing

For many textiles, the story begins with cotton and the fields where it’s grown. According to the World Wildlife Fund (WWF), cotton is produced in 80 countries around the world, using 3 percent of…

We’re trialling a new technology to fight food waste

Every year as a country we waste millions of tonnes of food across all stages of the supply chain, from farmers’ fields, through the distribution and retail network and into our homes. As a signatory…