We've added two new flavours to our Free From cheese alternative range

Our vegan-friendly Free From cheese alternative range has been getting rave reviews – and now we've added two delicious new flavours to the range.The Asda Free From Blue Alternative and Asda Free…

Pastry formula makes our new Extra Special pies the ultimate winter comfort food

Pies are the ultimate comfort food for winter. They remind many people of childhood and we’ve seen an increase in people buying our Extra Special pies this year – maybe because they evoke childhood…

Lower-sugar Oat Bars from Nairn's now on sale at our Scottish stores

We're now stocking the new lower-sugar Oat Bar range by Edinburgh-based bakery Nairn’s at our stores across Scotland.Nairn's developed the new range after commissioning extensive consumer research…

Nettle and gorse flavour infusions make our new Scottish gin Extra Special

We've teamed up with Edinburgh-based Chain Pier Distillery to produce our Extra Special Scottish gin, which is available in 50 of our stores across Scotland.Developed exclusively for Asda, the new…

Fancy a slice of chocolate bread? Try this new addition to our Extra Special bakery range

We've added some great new speciality breads to our Extra Special range – including a very tasty Chocolate Bread which we think our customers will love.It's made by our supplier in France using…

Scotty Brand's takeaway-style frozen Chippy Chips are available now at Asda

We're now stocking Scotty Brand's Chippy Chips in selected stores in Scotland.The frozen Chippy Chips are made using Scottish-grown potatoes – and Heather Turnbull, our regional buying manager for…

Craft ale connoisseurs will love our exclusive range from North Yorkshire brewery Bad Co

It’s really exciting being new into the beer category. I’ve been at Asda for 18 months and I started at Asda in the spirits team so beers, wines and spirits is all I’ve known. I’m really enjoying…

Check out these new Extra Special frozen sausages from Finnebrouge Artisan

We've added three new varieties of premium frozen sausages from Finnebrouge Artisan to our Extra Special range.The new sausages – Pork, Cumberland and Pork and Caramelised Red Onion – are also…

These meringues from Lees of Scotland are Extra Special ... and available across the UK

We've added two delicious new meringue flavours to our Extra Special range. The new meringues – one shell is strawberry flavoured with white chocolate and the other shell is a traditional meringue…

Two new locally-distilled gin liqueurs are now available in our stores in Northern Ireland

Two new gin liqueurs distilled on the shores of Strangford Lough are now available at all 16 of our supermarkets in Northern Ireland. Jawbox Gin, produced by the Echlinville Distillery in Kircubbin,…