Try something different this Easter with our new and exclusive Hot Cross Bun Fudge

When you say “fudge” to people they tend to think of seaside holidays or grannies in pinafores. I think that image is doing fudge a disservice. What we try to do at The Serious Sweet Company is…

Traditional Cornish-made Easter biscuits available at our stores in the South West

Easter biscuits are a traditional Easter Sunday gift in the West Country – and this Easter they're available in 46 of our stores in the region thanks to our partnership with Rowe's bakery in…

Why there's a real buzz about the latest fun additions to our celebration cake range

We always challenge ourselves to create something a little different for those important celebrations. A standard chocolate cake is great for taking into the office or kids' nursery, but we've found…

Our Free From eggs mean more people can enjoy treats they love this Easter

We've had a busy start to the year, adding a variety of new lines to our Free From range – and we've got a great selection of new products to choose from this Easter. It's a time of year that's all…

Take a look at the new hot cross bun flavours available at Asda this Easter

We've got some delicious new hot cross bun flavours to try this Easter. Our Extra Special hot cross buns are available in four flavours for £1 a pack – Extra Fruity, Chocolate chip, Fudge with pieces…

Try our new Extra Special chocolate bar flavours

If you love chocolate we've got a real treat for you! We're adding three new flavours to our range of Extra Special chocolate bars: Dark Chocolate Espresso; Dark Chocolate with Coconut and Rum; and…

Locally-made yogurts from Tims Dairy are now available in more Asda stores

We're now stocking award-winning yogurts from Tims Dairy in 73 of our stores across South East England.The family-owned business is based in the Chiltern Hills in Buckinghamshire and run by brothers…

Enjoy a romantic Valentine's Day feast with our £15 meal deal

I think that traditions have changed around Valentine's Day – staying in has become the new going out with more and more people recognising they can celebrate just as well at home thanks to our…

We've overhauled our ready meal range with these delicious freshly-prepared dishes

Our extensive range of ready meals features delicious meals inspired by popular dishes around the world – including 27 chilled traditional dishes and 23 Italian lines which have all been improved…

Scottish suppliers like Simon help our customers celebrate Burns Night in style

Our Scottish buying team have been busy working with a range of local producers to source high quality food and drink ahead of Burns Night. We pride ourselves on sourcing high quality goods from…