Our new donuts from Glasgow baker McGhee's are Extra Special!

We've added American-style donuts made by McGhee's Family Bakery in Glasgow to our Extra Special range.The decadent donuts, which come in Salted Caramel, Raspberry and White Chocolate and Chocolate…

Asda customers in Scotland can now choose from more than 80 Scottish craft beers

If you live near any of our stores in Scotland and you like craft ale we've got a treat for you! We've teamed up with the Craft Beer Clan to source 12 craft ales from Aberdeen's Six Degrees North,…

Indulgent donuts and brownies are the latest 'over the top' treats in our bakery range

I'm really excited about the new range of decadent donuts and brownies we've just developed – and can't wait to see what our customers think of them.I've been working in the bakery team at Asda as a…

Our new gins are just the tonic whatever the weather this summer

There's been such an incredible interest in new and innovative gins over the last few years and with its wave of popularity continuing to get bigger we've added five new gins and two non-alcoholic…

Add a splash of colour to your picnics and BBQs with our new summer food range

We’ve got lots of fantastic new additions to our picnic and summer food range this year and I’m excited to see customers’ reaction after all the planning and work that’s gone in over the past year.In…

Introducing our new plant-based sausages and burgers that are perfect for your summer BBQ

This summer we're looking to cater for the rising demand for vegan-friendly options by adding some great new products to our existing frozen plant-based range. I’ve been a product development chef at…

We're now only selling locally-grown mushrooms in our Yorkshire stores

The mushrooms we sell in our stores across Yorkshire are now all grown locally thanks to our partnership with Monaghan Mushrooms Limited.The family-run business, which has a farm in Goole, was…

Check out our new BBQ additions for something a little different this summer

For me, the summer is all about getting friends and family together, and a barbecue always adds to the occasion. I feel that food is better grilled or barbecued, because it adds that smoky flavour.…

Try something different this Easter with our new and exclusive Hot Cross Bun Fudge

When you say “fudge” to people they tend to think of seaside holidays or grannies in pinafores. I think that image is doing fudge a disservice. What we try to do at The Serious Sweet Company is…

Traditional Cornish-made Easter biscuits available at our stores in the South West

Easter biscuits are a traditional Easter Sunday gift in the West Country – and this Easter they're available in 46 of our stores in the region thanks to our partnership with Rowe's bakery in…