Devon weather helps make our parsnips one of the tastiest Christmas trimmings

The soil of the Saunton Sands in North Devon is key to why our parsnips are the best! The area where we grow ours is a block of soil that's reclaimed from the sea and it's absolutely unique to the…

Cornish coastal climate helps Asda farmer grow British cauliflowers all year

Winter Cornish cauliflowers are some of the best you can get! They’re heavy with a lovely white centre and nicely wrapped with the leaves and lovely and fresh.Cornwall is the only place in the UK you…

Turning beer bought at Asda into water to help the world's poorest people

At Brewgooder this month we're celebrating our first anniversary of working with Asda. From all the team here we’d like to say a massive thank you to Asda shoppers and colleagues, without whom this…

Judges at the Global Cheese Awards name Asda as Retailer of the Year

We've beaten competition from all the other British supermarkets to be named Retailer of the Year at the Global Cheese Awards – the cheese industry's equivalent of the Oscars.It's the second time in…

Lighting innovation means we're now able to sell British tomatoes all year

We’re proud to be able to offer British-grown tomatoes all year round for the first time. We know customers love being able to buy great tasting fresh British produce – that’s why we work closely…

Our new fish range is packed with inspiring family mealtime options

We’ve added 23 delicious new easy to cook dishes to our fish range – and they all come with the Marine Stewardship Council logo so you know they come from sustainable sources.You'll find the range in…

We've been crowned Poultry Retailer of the Year for 2017

We’re proud to have been named Poultry Retailer of the Year at the 2017 British Poultry Awards. It’s the fifth time in six years that we’ve won the award – previously known as the British Turkey…

We're proud to show the Red Tractor badge on our quality assured British produce

Simon Dobson can trace his family’s farm back to 1760 when his ancestors rented 12 acres of land to keep a few crops and animals. Now John Dobson and Son Ltd covers 3,500 acres and employs 120 people…

Meet the farmer who’s perfecting ways of growing British watermelons for Asda

It’s taken lots of trial work to get to the point where we’ve been able to successfully harvest this crop of 1,000 watermelons as the British climate isn’t traditionally suitable for growing it…

Artisan bread is on the rise ... and these ones are Extra Special!

I think people are looking at bread differently now – it’s not just a carrier for other things, it’s about the tastes, textures and look of the bread itself. In a jam sandwich the bread is just as…