Bells and Asda ‘Celebrate’ Hogmanay with Limited-Edition Pie

The limited-edition pie, which is exclusive to Asda, has been developed specifically for the New Year celebrations and will be available for a limited week-long period between 26th December and 1st…

We're proud to support Scottish suppliers through our development academy

We're proud to be selling more locally-produced food and drink in our Scottish stores and helping more Scottish businesses grow through our Supplier Development Academy.Twenty-two Scottish suppliers…

We’re proud to be named Retailer of the Year at the Quality Food Awards 2019

The Quality Food Awards have been celebrating quality food and drink for the past 40 years – so we're especially proud their judges named us as Retailer of the Year for 2019.We were also named…

Our Extra Special pizzas are tastier than ever – and we’ve added two exciting new flavours

We get lots of great feedback from customers about our pizzas. I love to know what customers are saying so I regularly check social media and online reviews.We’re always reviewing trends and…

We've added two new flavours to our Free From cheese alternative range

Our vegan-friendly Free From cheese alternative range has been getting rave reviews – and now we've added two delicious new flavours to the range.The Asda Free From Blue Alternative and Asda Free…

Pastry formula makes our new Extra Special pies the ultimate winter comfort food

Pies are the ultimate comfort food for winter. They remind many people of childhood and we’ve seen an increase in people buying our Extra Special pies this year – maybe because they evoke childhood…

Lower-sugar Oat Bars from Nairn's now on sale at our Scottish stores

We're now stocking the new lower-sugar Oat Bar range by Edinburgh-based bakery Nairn’s at our stores across Scotland.Nairn's developed the new range after commissioning extensive consumer research…

Nettle and gorse flavour infusions make our new Scottish gin Extra Special

We've teamed up with Edinburgh-based Chain Pier Distillery to produce our Extra Special Scottish gin, which is available in 50 of our stores across Scotland.Developed exclusively for Asda, the new…

Fancy a slice of chocolate bread? Try this new addition to our Extra Special bakery range

We've added some great new speciality breads to our Extra Special range – including a very tasty Chocolate Bread which we think our customers will love.It's made by our supplier in France using…

Scotty Brand's takeaway-style frozen Chippy Chips are available now at Asda

We're now stocking Scotty Brand's Chippy Chips in selected stores in Scotland.The frozen Chippy Chips are made using Scottish-grown potatoes – and Heather Turnbull, our regional buying manager for…