Colleagues from across Kent and East Sussex join forces to clean Folkestone beach

A group of 15 colleagues from our stores in Kent and East Sussex teamed up to tidy the Lower Leas cliff area of Folkestone beach.Our Folkestone store's community champion Abi McRoberts organised the…

Asda colleagues join Marine Conservation Society to give West Kirby beach a spring clean

A group of Asda community champions from our stores across North West England and North Wales teamed up with the Marine Conservation Society to give West Kirby beach on the Wirral a spring clean.The…

Asda community champions celebrate Easter with local schools and good causes

Happy Easter from everyone at Asda! Our community champions have been out and about supporting local schools, groups and good causes in the run-up to Easter.Colleen Heaney from our Omagh store…

Two award nominations for 'inspirational figure' Christine's community work

We're very proud of our Bolton store’s community champion Christine Baldwin who’s been nominated for two awards and is going to be featured in a new book celebrating 100 inspirational women from…

Liz celebrates World Book Day with all the pupils from her local primary school

Our Kettering store's community champion Liz Packwood works closely with her local primary school – so to celebrate World Book Day she invited all 340 pupils into the store to ensure they picked up…

Community champion Liz loves making a difference to the area where she lives

I joined the store eight years ago, initially as a Christmas temp. After a year in customer services, the community champion role came up and I've now spent seven amazing years in the role. I love it…

Award for our Longwell Green store's support for the Poppy Appeal

The Royal British Legion invited Susan Grant from our Longwell Green store in Bristol to a special awards evening to present her with a certificate thanking customers and colleagues for their support…

Our community champions help children form healthy eating habits from a young age

Our team of community champions are familiar faces at many of the primary schools and pre-school nurseries near our stores – and this January they’ve been helping teachers promote the importance of…

Social club hosts special Christmas party with help from Asda Falmouth

Our Falmouth store's community champion Lisa Kirkpatrick organised a grant from the Asda Foundation so that Constantine Social Club could host its traditional Christmas lunch for local senior…

Asda community champions spread festive cheer to local charities and good causes

December 14th is Local Charities Day – recognising the great work charities do in the local community. Our stores' community champions across the country support hundreds of charities and good causes…