Asda Online Grocery Team scoop award for innovative recipes service

We received the industry award for using digital innovation to fix a problem we know is important to our customers, after seeking to make their shopping experience easier and more engaging through…

Asda Innovation Awards celebrate new products loved by our customers

We're proud to have hosted the second Asda Innovations Awards – celebrating a selection of customers' favourite new products available at our stores.Hundreds of products were nominated by Asda…

Improving the online shopping experience for people with allergies and dietary needs

Both my wife and my sister have got peanut allergies, so I understand how living with allergies and intolerances can make food shopping difficult. Updating the Asda Groceries website to make it…

We've teamed up with Google to offer voice-enabled grocery shopping

Simon writes:“OK Google, ask Asda to add bananas to my basket”.That’s how easy it is to update your online Asda order with our new voice shopping service! We’ve teamed up with Google to connect our…