Our plant-based festive food range is full of treats everyone can enjoy this Christmas

For thousands of stressed Christmas cooks catering for family members and guests with a variety of demands, our plant-based alternatives are an easy fix that complement the rest of your Christmas…

Christmas lights don't have to be traditional - check out our novelty animal lighting

We’re really excited about our new novelty animal lights. This is the first year we’ve done anything like this and we can't wait to see which ones are the most popular.As festive buyer I look after…

Tyldesley's been given a sprinkle of Christmas magic by our festive TV ad

We'd like to say a big thank you to the residents of Tyldesley for making us so welcome when we filmed our Christmas TV advert.Tyldesley, which is near Wigan, hit the headlines in 2016 for its…

Cosy up this winter and treat yourself to some new bedding for Christmas

Our customers love Christmas-specific homeware, whether bedding cushions or throws – the festive season is always a great excuse to buy something new!As buyers we work really closely with our design…

Deck the halls… and the living room and the bedroom!

I've worked closely with a team of eight very talented designers to create some gorgeous festive home ranges this year. I personally love developing Christmas lines as it’s my favourite time of year,…

We've added indulgent new Christmas flavours to our Extra Special confectionery range

We’re excited to introduce a new range of Christmas confectionery treats that we’ve been working on with Asda for their Extra Special range.You might have seen some of our products in store before –…

If you love mince pies you're sure to love our delicious new mince pie cookies

We wanted to do something a bit different with mince pies this year and also introduce something Christmassy into our in-store Bakery range, so we came up with the idea of a Mince Pie Cookie.There…

Our Christmas in July press event offers an early glimpse of this year's festive range

You’ll never believe it but right now the innovations team at Asda are already focusing on Christmas 2020! We have to be really ahead of the game at all times – looking at current and upcoming…

More people can enjoy the food they love this Christmas with our expanded Free From range

We get lots of great feedback from customers about our Free From range – we're constantly looking at trends, checking online reviews and what people say on social media to ensure we keep improving…

The eye-catching additions to our Christmas range giving hosts more time to enjoy the party

We started planning for this year's Christmas party food range back in October last year. We gave ourselves plenty of time because it’s really important that as well as tasting delicious everything…