Fun Tickled Pink sticker campaign encourages customers to 'Be Your Breast Friend'

Our colleagues across the country have been busy putting stickers on everything from melons to baps to surprise customers and encourage them to "have a good feel – check your boobs today".It's part…

Customers and colleagues get into the spirit of our Tickled Pink campaign

A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.Tickled Pink raises money and awareness…

Jacqui stars on the catwalk at Breast Cancer Care's spectacular fashion show

Our wonderful colleague Jacqui Johnson looked so glamorous when she took to the catwalk at Breast Cancer Care's annual fashion show.She joined 31 other women who've had breast cancer in taking to the…

Tickled Pink donations are helping to fund pioneering breast cancer research

Colleagues from our stores in Northern Ireland visited Queen's University Belfast to see the difference money raised by our Tickled Pink appeal makes to breast cancer research.All donations we…

How a chance in-store chat led to Becky's breast cancer diagnosis

I’ve worked at the Kingsthorpe store for 10 years and really love it there, as it’s a nice friendly place and I know a lot of the customers who come in … and you could say that I might not be here…

'It's brilliant to know I have all that support' – colleagues help Dannii after breast cancer diagnosis

I'm 40, and I'm usually a healthy person. I know you're supposed to check your breasts every month, but I admit I only used to check now and again.Then one Friday night in June I got out of the…

My Asda friends helped me through breast cancer – now I'm returning the compliment

I’m part of a three-strong People team at Asda Royal Leamington Spa – and we’ve all had breast cancer.I was the first – I was diagnosed in 2001, when I was working at the Minworth store. Then Rosie…

‘Having a cancer diagnosis doesn’t mean you have to lose your style’

We're looking to expand our range of post-surgery bras, nightwear and swimwear, so we wanted to hear directly from people who’ve been affected by breast cancer and who know what will make a…

Sarah uses her breast cancer experience to say how important checking yourself is

I found out I had breast cancer when I went for a routine mammogram when I turned 50. You could moan and say what a rubbish birthday present, or you could say the diagnosis has given me the greatest…

Jacqui prepares to take to the catwalk for Tickled Pink

Our fantastic colleague Jacqui Johnson will be taking to the catwalk this October after she was chosen to model in the annual Breast Cancer Care fashion show in London.Jacqui, who's 51 and works in…