‘Having a cancer diagnosis doesn’t mean you have to lose your style’

We're looking to expand our range of post-surgery bras, nightwear and swimwear, so we wanted to hear directly from people who’ve been affected by breast cancer and who know what will make a…

Sarah uses her breast cancer experience to say how important checking yourself is

I found out I had breast cancer when I went for a routine mammogram when I turned 50. You could moan and say what a rubbish birthday present, or you could say the diagnosis has given me the greatest…

Jacqui prepares to take to the catwalk for Tickled Pink

Our fantastic colleague Jacqui Johnson will be taking to the catwalk this October after she was chosen to model in the annual Breast Cancer Care fashion show in London.Jacqui, who's 51 and works in…

The important health message on Asda's sanitary products

We’ve been tackling women’s health issues for more than 20 years through our Tickled Pink campaign that supports breast cancer charities. Thanks to our amazing customers and colleagues we’ve donated…

Sharon organises 24-hour fundraising marathon for Tickled Pink

Our inspirational colleague Sharon Noble brought together colleagues and the local community groups she volunteers with for a 24-hour marathon fundraiser at our Fareham store in support of Tickled…

Christine draws on her cancer experience to support Asda customers

Christine Conway from our West Bridgford store in Nottingham has been doing a great job this month raising awareness and money for our Tickled Pink breast cancer charity campaign.She was diagnosed…

Fantastic colleagues inspire Tickled Pink fundraising at Asda Gosforth

Colleagues at our Gosforth store are pulling out all the stops to support this year's Tickled Pink campaign – with a series of events to raise awareness and money for breast cancer charities. They've…

Singing Sid supports Tickled Pink with Sixties hits for shoppers

Our popular colleague Sid Waite – who's a porter at our Bexleyheath store – entertained shoppers with songs from the Sixties to raise cash for Tickled Pink.Sid, who’s 76, said: “We got a fantastic…

Jo shines on the catwalk at spectacular Breast Cancer Care fashion show

Here’s our fantastic colleague Jo Henderson – on the right – looking great on the catwalk at Breast Cancer Care’s annual fashion show.Jo, from our Aylesbury store, was diagnosed with breast cancer…