Asda 'Santa' Jimmy puts smiles on faces at our Wrexham store

Jimmy Smith from our Wrexham store loves entertaining customers at his chekout at Christmas by dressing up as Santa – and he even grows a beard for the occasion!Jimmy, who's 75, said: "This is my…

Elderly customer moved by caring actions of Home Shopping driver Arthur

Colleagues at our Hyde store were touched to receive a letter from pensioner Jean thanking our home shopping driver Arthur Kennedy-Anielak for his help when she collapsed at home.Jean, who's 84, had…

'American Jim' at Asda Falkirk loves going out of his way to help customers

Our popular checkout colleague Jim Cutaia is known to everyone at Asda Falkirk as “American Jim” – and he's as well known for his friendly service and smile as he is for his accent.Jim, who's 75, was…

David the 'Singing Checkout Man' brightens everyone's day at Asda Pershore

Our brilliant colleague David Boulter loves putting smiles on customers' faces by singing to them when they're at his checkout at our Pershore store.Asda customer Aimee Sawyer got in touch on…

Maureen loves spending Christmas with her family – at home and at Asda Stanley

It's a real family Christmas at our Stanley store for our much-loved colleague Maureen Taylor … who’s been there since it opened 42 years ago and now works alongside three of her grandchildren!She…

The colleague and 'agony uncle' who spreads Christmas cheer all year round

To many people in Gosforth our porter John Brown is the face of Asda – he’s the first person that customers see when they visit the store and he loves to help people.“He’s genuinely an agony uncle to…

'Inclusive Hour' pioneer Simon on why he's supporting the Purple Tuesday initiative

I see the launch of Purple Tuesday as a huge step forward towards driving the agenda around inclusivity and making store environments accessible to all. The world is learning that not all…

Customers and colleagues team up to support the Poppy Appeal at Asda

A big thank you to everyone who's supported the fantastic Royal British Legion collectors who've been raising money for the Poppy Appeal in our stores in the run-up to Remembrance Sunday.Emma and…

Our Kent stores are trialling an 'inclusive hour' to help customers on Purple Tuesday

We're trialling an 'inclusive hour' at several of our stores in Kent to help customers with autism and dementia and others who struggle with loud noise as part of the new Purple Tuesday…

Little Theo loves Asda so much he wears his special 'work' name badge to school

Six-year-old Theo Cook loved his day 'working' with him mum Charlie and stepdad Phil at our St Leonards-on-Sea store so much that he's been wearing the name badge they made for him when he goes to…