Fashion student's winning design is the official BBC Children in Need T-shirt for 2019

We are so excited and proud to be the home of the official BBC Children in Need T-shirt! In previous years the official T-shirt has been designed by big fashion names like Julien Macdonald and Henry…

Pudsey Bear joins Elaine on a visit to group encouraging more children to play

There were smiles all round when our Portadown store's community champion Elaine Livingstone joined Pudsey Bear on a visit to a youth programme supported by BBC Children in Need.Sticky Fingers, a…

Smiles all round as Pudsey Bear joins our community champions on school visits

Pudsey Bear has been helping our fabulous team of community champions put smiles on lots of faces this week – joining them on visits to schools, hospitals and community groups across the country in…

Stephen takes Pudsey Bear on a marathon tour of schools to support BBC Children in Need

Our wonderful team of community champions across the country are supporting BBC Children in Need – like Stephen Bromby from our Boston store who's taking Pudsey Bear on a tour of 15 schools this…

We're backing BBC Children in Need so more children can enjoy the power of play

A big thank you to all the generous customers and colleagues who’ve been supporting BBC Children in Need this month. Community champions at our stores across the country have hosted teddy bears’…

Asda colleagues host teddy bears picnics to support BBC Children in Need

Our wonderful community champions are getting behind BBC Children in Need this month – hosting Pudsey's Teddy Bears Picnics with local primary schools and nurseries.Mary Williams from our Wrexham…

Pudsey joins Asda colleagues on a special school visit for Children in Need

Colleagues at our stores across the country are getting behind this year's BBC Children in Need appeal – like Sandra Deakins and Phil Henderson who joined Pudsey for a special visit to a primary…

Asda colleagues help Rylee host his own Pudsey's Teddy Bears picnic

Colleagues at our stores have been hosting Pudsey’s Teddy Bears picnics for BBC Children in Need – and some kids have even met Pudsey Bear himself, just like little Rylee at our Wheatley store.Rylee,…