Nick Jones was appointed to Asda’s Executive Board in 2018 as the SVP-MD George and General Merchandise. He has recently extended his remit, and as the Senior Vice President - Commercial, is accountable for the performance of all Asda’s Trading Divisions across Food, General Merchandise and George.

Nick joined Asda in 2011 from Marks and Spencer where he’d worked for 15 years and had a variety of roles, including Director roles in Sourcing and Home and Beauty. He was promoted to Commercial Director – George and General Merchandise in 2012 where he has driven, and continues to lead, both innovation and digital transformation through the George and GM business.

A fitness enthusiast, Nick enjoys a sporting challenge and is a keen cyclist . With a passion for Health and Well Being, Nick is also the Executive Sponsor of Asda’s Well Being Colleague Resource Group which focuses on driving Physical, Mental and Social wellbeing in Asda.

Nick lives in Rutland with his wife and two children. He is an Alumni of Harvard Business School and graduated from Bath University with a degree in Business Administration.