50 Asda stores across England & Wales will now stock Thirsty Farmer cider
The trend for craft beer and cider continues, particularly for a small Craft Cider Maker in Nottinghamshire, which is celebrating after securing two regional listings with Asda that will stock two craft ciders in 50 of its stores in England.
Asda will be the first national supermarket to stock the Premium cider, which will be hitting the shelves together with the Medium cider from Monday 22 May.
Thirsty Farmer is considered the ‘original Nottinghamshire Cider’, taking the family’s Somerset farming heritage to the Nottinghamshire- Leicestershire border.
The Fear family has been making Cider for generations, but it wasn’t until 1880 before the first commercial batch was sold by Mr Metford Fear to a public house in Weston Super Mare.
For many years, the same cider was made for friends, family and colleagues by Mr John Fear on his farms in the South West and John continues to help his son, Andrew, to make the cider today, having passed down the art of real cider making.
In 2005, Andrew settled in Sutton Bonington and began to produce the Cider, as “Thirsty Farmer Cider”, which was awarded two Gold Stars by the Guild of Fine Food in the 2011 & 2012 Great Taste Awards.
Andrew Fear, Cider Maker at Thirsty Farmer, commented: “We are delighted to have secured two regional listings with Asda.
“We are very excited to be able to offer customers the option of purchasing their favourite Craft Cider whilst doing the weekly shop, whilst also reaching out to new customers and spread the Thirsty Farmer word.
“This new deal is a great example of the supermarket’s commitment to supporting local suppliers, no matter how big or small the brand.
The new deal will see the following lines stocked in stores across England and Wales:
Premium cider (6% vol, 500ml) - a long fermented farmhouse cider that has been filtered and carbonated to produce a refreshing, slightly sparkling, crisp, clear and distinctive, bittersweet apple taste.
Medium cider (4.5% vol, 500ml) - a more traditional long fermented, still farmhouse cider, rich amber in colour and slightly cloudy with a rich, ripe apple scent.
Alan Jackson, Buying Manager – Local BWS and Core Ambient, said: “It’s clear that customers are trading up to more premium products, particularly ones which come from local cider makers, so we are delighted to be the first national supermarket to list the Premium Cider line.
a“Cider is traditionally made in the West Country, Herefordshire, Worcestershire and Kent, however Thirsty Farmer are really embracing Nottinghamshire and continue to invest in local orchards to reduce reliance on cider apple varieties trucked in from Herefordshire and the West Country.”
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