Renowned Italian Chef Gino D’Acampo introduces new lines to his existing George at Asda range, offering an accomplished kitchenware collection to households everywhere, with stylish essentials at accessible prices. Promising to elevate every element of home cooking, the collection includes utensils and small appliances, crockery, aprons and ovenware from just £3.
Crafted with an unmistakable Italian touch, Gino’s collection combines style and functionality, catering to both the novice and the seasoned chef. The introduction of electronic appliances - including the ever-popular air fryer, milk frother and health grill - seamlessly blend ease of use with professional performance, making a hearty, home-cooked meal accessible to all.
Key lines include staples for every kitchen and offer exceptional quality and value; saucepan sets are £65, a 5L digital air fryer £65, fast-boil kettle is priced at £27 and 4-slice toaster is just £34. All Available in a palette of muted, sophisticated shades, which perfectly compliment Gino’s new glazed earthenware dinner sets. With a wide selection of utensils, oven trays, casserole dishes and even a stylish wooden salt and pepper shaker set at just £14, these everyday essentials are sure to become kitchen stalwarts.
“I’ve really enjoyed bringing this collection to life and I cannot wait to see it being used in homes across the country. I’ve created all you need to cook everything from a quick snack to the finest meal; and it’s super affordable too.” said Gino.
Gino's first drop for George Home exceeded all expectations, with sales doubling projections and capturing the hearts of discerning home cooks nationwide. This latest collection is poised to build upon that success and introduce exciting new additions that are destined to become kitchen heroes.
“We’re delighted by the popularity of the collection so far,” said James Johnson, Cookware Buying Manager at Asda. “Gino resonates with our customer and his stylish designs are exactly what George Home shoppers are looking for, we’re extremely pleased with the result and look forward to seeing it fly off the shelves!”
The collection is now available both in-store and online at george.com