Asda has today announced price cuts on 232 branded and own-label products as part of its continued support for families impacted by the cost-of-living crisis.
The supermarket is investing £9m to lower prices by an average of 14% on many of the most popular products that customers buy each week, including bread, fresh fruit & vegetables and fresh meat.
The latest round of price cuts follows a £35m investment to reduce the price of over 600 products during July and August, bringing the total Asda has spent on lowering prices to £44m since the start of the summer period.
The price reductions come as Asda’s Income Tracker shows that more than 60% of households saw their disposable incomes fall in August compared to a year earlier, despite a slowdown in the headline CPI inflation rate.
Kris Comerford, Asda’s Chief Commercial Officer, said: “While the recent fall in inflation is welcome news, the average UK household is almost £80 per month worse off compared to two years ago, according to our latest Income Tracker data. This is the third price drop campaign we have launched in the last four months to support our customers, and our investment is focused on lowering the prices of popular products that make up the core weekly shop. We’re also continuing to work closely with our suppliers and whenever there are further opportunities to pass on commodity price savings to customers we will do so.”
The price reductions are effective from Wednesday 11th October in all stores that stock these products and online. Featured products include:
Product | Current price | New price |
Asda Braeburn Apples (Loose per kg) | £2.00p | £1.80p |
Asda Pears (Loose per kg) | £2.50p | £1.80p |
Asda Strawberries 12x350g | £2.50p | £2.15p |
Gammon Steaks 250g | £2.50p | £2.25p |
Asda 12 Turkey Meatballs 400g | £3.75p | £3.25p |
Asda Diced Chicken 400g | £3.60p | £3.35p |
Asda Mini Fillets 400g | £3.60p | £3.35p |
Asda Fish Pie Mix 340g | £4.55p | £3.75p |
Warburton’s Farmhouse White 800g | £1.60p | £1.50p |
Kingsmill No Crusts 50/50 400g | £2.05p | £1.94p |
Asda Medium Garlic Pizza 189g | £2.00p | £1.50p |
McCain’s Home Chips 400g | £2.50p | £2.00p |
Jaffa Cake Bars 10pk | £2.50p | £2.00p |
More than five million customers are also making savings by using the popular Asda Rewards app, which gives them money back in their Cashpots every time they purchase certain star products or complete a milestone mission. Since the app launched in August 2022, customers have earned over £200m in their Cashpots, which they can convert into a voucher to get money off their grocery bill.