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Asda takes action to help families with baby formula costs

January 15, 2024 00:01pm
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Asda has today announced that it will reduce prices on Aptamil and that it will begin to let customers pay for baby formula using their loyalty vouchers for the first time.

From today (Monday 15th January) customers will be able to use their Asda Rewards vouchers to pay for any baby formula product they purchase in store, as well as see a reduction in the price of Aptamil baby formula.

The price reduction comes in response to falling cost prices in production for manufacturer Danone and forms part of the supermarket's ongoing efforts to support customers struggling with the cost-of-living crisis.

A total of 6 Aptamil lines across the Core range will be reduced in price by an average of 7% and Asda will continue to work with its manufacturing partners to ensure any further falls in production costs are passed on to customers.

Additionally, Asda is removing the restrictions on the vouchering of baby formula products. This change means customers can convert their Asda Rewards cashpot into vouchers which can be used to buy formula for the first time.

 Kris Comerford, Asda's Chief Commercial Officer, said: “For many of Asda’s customers, and families nationwide, we understand that buying baby formula is a vital necessity in their weekly shop, which is why we’re taking swift action to pass on falling manufacturing costs to customers before any other retailer. At the same time, we’ve decided to remove exclusions on using Asda Rewards vouchers to pay for baby formula. Whilst we respect the regulations in place regarding the sale of baby formula, we want to do everything we can to help families manage their budget and keep their family fed.”   


Table of price changes 

Range Product Name Was Price Todays Price 
Aptamil Core Aptamil 1 First Baby Milk Formula Powder from Birth £14.50 £13.50 
Aptamil Core Aptamil 2 Follow On Baby Milk Formula Powder 6-12 Months £14.00 £13.50 
Aptamil Core Aptamil Toddler Milk 3 1+ Year £14.50 £13.50 
Aptamil Core Aptamil 4 Baby Toddler Milk Formula Powder 2+ Years £14.50 £13.50 
Aptamil Core Aptamil Hungry First Baby Milk Formula Powder from Birth £14.50 £13.50 
Aptamil Advanced Aptamil Advanced 1 First Formula Baby Milk Powder from Birth £19.00 £18.00 


Asda Rewards terms and conditions can be found here: https://www.asda.com/rewards/terms 

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