SAUCY SUMMER: ASDA LAUNCHES NEW CHIP SHOP CURRY MAYO
*The new launch comes as part of a seven-strong range of new summer-ready condiments, including Peri Peri Marinade and Ranch Dressing*
Whether it’s a BBQ or a picky tea, summer is the season for sauces and condiments, as go-to options for elevating everyday meals.
Offering customers a breadth of choice and exciting flavours, Asda is launching seven new condiments to its existing range, including Peri Peri Marinade and an industry first: Chip Shop Curry Mayonnaise.
Inspired by the family favourite chip shop curry sauce, Asda’s Chip Shop Curry Mayo (£1.10, 270g) is ideal for dipping and drizzling over chips. The creamy sauce is packed with a blend of warming spices, perfect for those nostalgic for the classic chip shop taste.
Asda expects the new launch to divide the nation, knowing that curry sauce on chips already divides fans with just 24% of Brits choosing it from a fish and chip shop.
But with chips being Brits’ third favourite food and the flavoured mayonnaise market booming, Asda expects the new product to be popular this summer. And at just £1.10 it’s a more budget-friendly option versus other pricier flavoured mayonnaise.
Commenting on the new launch, Asda’s Product Development Manager for Condiments, Marion Muir, says: *“We’re so excited to launch this new innovation, which you won’t currently find elsewhere on the market. We’re seeing a growing trend in flavoured mayonnaise, so when developing this product we wanted to put a twist on something classic.
“Curry sauce on chips is an iconic taste that many of us know and love, but for some people it’s quite a divisive flavour. We know it will get people talking, but we’re confident that anyone who tries our new mayo on chips will be convinced on how tasty it is!”
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Joining the new flavoured mayonnaise, is Asda’s new Peri Peri Marinade (£1.28, 280g) a tasty, zingy marinade with garlic, lemon and chilli, perfect for coating chicken before grilling on the BBQ. There’s also the creamy Ranch Dressing (£1, 250ml) made with buttermilk, garlic and herbs that will liven up fresh, green salad leaves.
Customers looking to elevate their BBQs and al fresco mid-week meals this summer can also look out for other new launches from Asda. The sweet and vibrant Pickled Pink Onions (£1, 340g) and crunchy, zingy Pickled Pink Slaw (£1, 340g) are both perfect for adding to burgers or tossing through salads, whilst the fiery Horseradish Mustard (£1.50, 180g) is strong and sharp and pairs well with cold meats and smoked fish.
Ideal for use in dressings or baking, the new Cook by Asda Avocado Speciality Oil (£3, 250ml) is a versatile cooking oil, perfect for drizzling and frying.
For customers looking for the best value this summer, they can take advantage of Asda’s 2 for £8 mix and match on BBQ, 2 for £5 across mid-week meal options and 3 for £7 on Picnic and Deli Bites.
Asda’s new condiments will be landing instore and online this week.