Press Releases

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  • September 14, 2021
    Asda has today announced that Liz Evans will join the business in January 2022 to lead its George business – the UK’s second largest fashion retailer by volume.Liz joins from family lifestyle brand Fat Face, where she has led the business as CEO since 2019. Prior to joining Fat Face, Liz was the CEO of well-known fashion brands Oasis, Warehouse…
    Corporate & Strategy
    1 Min Read
  • September 10, 2021
    Asda has today announced it is appointing 150 specialist in-store Greengrocers in stores across the UK as part of a £9m investment to increase the choice and quality of fresh fruit and vegetables available in store.The new Greengrocer roles, which are expected to be filled by a combination of existing colleagues and new hires, are being appointed…
    Corporate & Strategy
    1 Min Read
  • September 8, 2021
    Two thirds of men in the UK (65%) have hidden a health concern rather than telling anyone or seeking treatment, according to new research released by Asda Pharmacy today.An issue men have a particular problem talking about is erectile dysfunction – something 58% of men say they have experienced to some degree, with a quarter (24%) saying they are…
    Health & Beauty
    4 Min Read
  • September 6, 2021
    Asda has today announced it has partnered with some of the UK’s leading brands to create new retail destinations inside its Derby and Wigan stores.The supercentres will each feature 13 brands across an extensive lifestyle offer, including new partnerships with Rawr Beauty, New Look, Missguided, Maximuscle, My Protein and Lee Wrangler.The…
    Corporate & Strategy
    6 Min Read
  • September 3, 2021
    Q2 like-for-like sales (LFL), excluding fuel, declined by 0.7% between 1st April and 30th June 2021 compared with the exceptional sales seen during the first lockdown in the same period last yearTwo-year LFL sales growth excluding fuel remained resilient, up 3.1% as more meals continued to be consumed at home28 new Asda on the Move convenience…
    8 Min Read
  • September 1, 2021
    On the 1st September, Asda will unveil its latest ad campaign ‘Get the Asda Price feeling’. The upbeat ad, created by Asda and Havas, shows that settling back in to a routine after a summer full of fun doesn’t need to be dull, with “trolleys full of Rollbacks” for all Autumn occasions.‘Get the Asda Price Feeling’ will replace the retailer’s…
    Food & Drink
    4 Min Read
  • August 19, 2021
    George at Asda has launched a partnership with online fashion brand Missguided in 100 stores and online via George.com.The retailer will offer a selection of dresses, blouses and co-ords in stores from Monday 16th August, as part of George’s wider strategy to partner with relevant brands that appeal to younger shoppers and complement existing…
    George Fashion
    2 Min Read
  • August 16, 2021
    Asda has become the first supermarket to offer a reward to young people who receive the Covid 19 vaccine by offering a £10 voucher off clothing at George when 18-30 year olds visit one of their three vaccination centres.The supermarket became the first in the UK to open a Covid 19 vaccine centre in January 2020 and has since administered over…
    Corporate & Strategy
    6 Min Read
  • August 11, 2021
    Asda today announces it has made an equity investment in Lean Kitchen Network (LKN) ‒ one of the UK’s most innovative digital brand creation and food service businesses, marking a new step in the grocer’s partnership strategy and further broadening its food service offer for customers.The supermarket has invested in LKN alongside hospitality…
    Corporate & Strategy
    2 Min Read
  • August 9, 2021
    It’s that time of the year when retailers start to tease us with what’s coming for Christmas. Asda’s product development team has been working hard on this year’s range for the last 12 months, recognising that this Christmas will be bigger than ever for Brits, as they look to celebrate two Christmases in one following last year’s…
    Food & Drink
    5 Min Read
  • August 6, 2021
    Asda has today announced that Roger Burnley has stepped down from the business following completion of a transition period under new ownership. A process to recruit Roger’s replacement is ongoing and the shareholders look forward to making a further announcement regarding his long term replacement and some additional appointments. In the interim,…
    Corporate & Strategy
    1 Min Read
  • August 2, 2021
    Asda has partnered with Pampers to offer free nappies for all premature babies from its 254 instore pharmacies across the UK.The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers.The nappies are available free of charge and…
    3 Min Read
  • July 26, 2021
    Asda has added more than 50 new product lines to its popular refill zone at its flagship sustainability store in Middleton, Leeds.The supermarket has partnered with some of the UK’s most popular consumer brands including Coca Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s to bring the new product lines to store in refillable format, as…
    Sustainability
    4 Min Read
  • July 22, 2021
    Asda has become the first British supermarket to move its whole company car fleet to electric vehicles.The supermarket will change its fleet of over 600 vehicles to electric over the next four years, saving over 2,411 tonnes of CO2 – the equivalent of over six million miles driven by an average petrol run car.Asda made the switch after 85% of…
    Sustainability
    2 Min Read
  • July 15, 2021
    To view the list of beauty spots and hidden gems the Asda Picnic Rangers have mapped out as ideal picnic locations, visitAs lockdown restrictions continue to ease and ‘Freedom Day’ edges closer, Brits can be expected to flock to the great outdoors all over the U.K, and with only just one in six of us planning to travel abroad this year, it’s…
    Community
    4 Min Read
  • July 13, 2021
    Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team.The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year.Asda will…
    Corporate & Strategy
    1 Min Read
  • July 9, 2021
    Asda has launched its ‘Fun Packed Summer’ event, offering £10 off tickets to some of the top attractions in the country to help keep the kids entertained during the Summer months.With foreign travel still proving difficult, the offer will be welcomed by families who are desperate to get out and about and enjoy the summer in the UK, but are looking…
    Customers & Colleagues
    3 Min Read
  • July 8, 2021
    As the nation kicks off into football fever, Asda have called extra time on the celebrations ahead of England’s first ever Euro tournament final on Sunday against Italy with its Operation 'It Asda Be Coming Home'.With millions of people across the country planning parties, BBQs and get togethers, Operation ‘It Asda Be Coming Home’ will provide…
    8 Min Read
  • July 5, 2021
    Asda has today confirmed that Meghan Farren is to join the retailer in October as Chief Customer Officer.Meg joins the Asda team from KFC where she has been the Chief Marketing Officer for the UK & Ireland since 2016.While Meg brings a wealth of experience in strategy, brand management and communications, she is most well-known for building…
    Corporate & Strategy
    3 Min Read
  • July 2, 2021
    Asda has today confirmed it will introduce a permanent hybrid working model for head office colleagues once social distancing restrictions are lifted.In line with Government guidance, Asda continues to encourage colleagues to work from home where they can. The supermarket has invested in its head offices to make sure they are Covid-secure and…
    Expansion & Innovation
    1 Min Read