Press Releases

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  • August 9, 2021
    It’s that time of the year when retailers start to tease us with what’s coming for Christmas. Asda’s product development team has been working hard on this year’s range for the last 12 months, recognising that this Christmas will be bigger than ever for Brits, as they look to celebrate two Christmases in one following last year’s…
    Food & Drink
    5 Min Read
  • August 6, 2021
    Asda has today announced that Roger Burnley has stepped down from the business following completion of a transition period under new ownership. A process to recruit Roger’s replacement is ongoing and the shareholders look forward to making a further announcement regarding his long term replacement and some additional appointments. In the interim,…
    Corporate & Strategy
    1 Min Read
  • August 2, 2021
    Asda has partnered with Pampers to offer free nappies for all premature babies from its 254 instore pharmacies across the UK.The Asda & Pampers partnership is a first for a UK retailer as nappies for babies born pre-term have previously only been available in hospitals or from healthcare providers.The nappies are available free of charge and…
    3 Min Read
  • July 26, 2021
    Asda has added more than 50 new product lines to its popular refill zone at its flagship sustainability store in Middleton, Leeds.The supermarket has partnered with some of the UK’s most popular consumer brands including Coca Cola, Yorkshire Tea, Napolina, Tilda, Mars and Kellogg’s to bring the new product lines to store in refillable format, as…
    Sustainability
    4 Min Read
  • July 22, 2021
    Asda has become the first British supermarket to move its whole company car fleet to electric vehicles.The supermarket will change its fleet of over 600 vehicles to electric over the next four years, saving over 2,411 tonnes of CO2 – the equivalent of over six million miles driven by an average petrol run car.Asda made the switch after 85% of…
    Sustainability
    2 Min Read
  • July 15, 2021
    To view the list of beauty spots and hidden gems the Asda Picnic Rangers have mapped out as ideal picnic locations, visitAs lockdown restrictions continue to ease and ‘Freedom Day’ edges closer, Brits can be expected to flock to the great outdoors all over the U.K, and with only just one in six of us planning to travel abroad this year, it’s…
    Community
    4 Min Read
  • July 13, 2021
    Asda has confirmed it is entering into a new roster model partnership for its brand PR and expanding its in house team.The supermarket has entered into a two year partnership with Cow and Finn following a competitive pitch process earlier in the year. The two agencies will work with the Asda PR team on a project basis throughout the year.Asda will…
    Corporate & Strategy
    1 Min Read
  • July 9, 2021
    Asda has launched its ‘Fun Packed Summer’ event, offering £10 off tickets to some of the top attractions in the country to help keep the kids entertained during the Summer months.With foreign travel still proving difficult, the offer will be welcomed by families who are desperate to get out and about and enjoy the summer in the UK, but are looking…
    Customers & Colleagues
    3 Min Read
  • July 8, 2021
    As the nation kicks off into football fever, Asda have called extra time on the celebrations ahead of England’s first ever Euro tournament final on Sunday against Italy with its Operation 'It Asda Be Coming Home'.With millions of people across the country planning parties, BBQs and get togethers, Operation ‘It Asda Be Coming Home’ will provide…
    8 Min Read
  • July 5, 2021
    Asda has today confirmed that Meghan Farren is to join the retailer in October as Chief Customer Officer.Meg joins the Asda team from KFC where she has been the Chief Marketing Officer for the UK & Ireland since 2016.While Meg brings a wealth of experience in strategy, brand management and communications, she is most well-known for building…
    Corporate & Strategy
    3 Min Read
  • July 2, 2021
    Asda has today confirmed it will introduce a permanent hybrid working model for head office colleagues once social distancing restrictions are lifted.In line with Government guidance, Asda continues to encourage colleagues to work from home where they can. The supermarket has invested in its head offices to make sure they are Covid-secure and…
    Expansion & Innovation
    1 Min Read
  • June 30, 2021
    Asda has become the first supermarket to offer its full online product range available for Express Delivery giving its customers faster and more convenient delivery options.The new super speedy service has been launched at three Asda stores this week following a successful trial, and gives customers the option to shop Asda’s full online range of…
    Expansion & Innovation
    2 Min Read
  • June 18, 2021
    Small businesses across Manchester are set to get a cash injection of round £300,000 from Asda to help fund around 60 apprenticeships in the area.Apprenticeship Levy is paid by large businesses and as part of that proposal, Asda has opted to transfer a portion of its annual funds to pay for apprentices to train in small businesses within local…
    Corporate & Strategy
    3 Min Read
  • June 16, 2021
    Asda is rolling out its refill proposition to four more stores by the end of the year as the next step on its journey to help customers reduce, reuse or recycle their supermarket packaging.The supermarket will be trialling new refill configurations in stores, partnering with more household brands and engaging with customers in different parts of…
    Corporate & Strategy
    4 Min Read
  • June 16, 2021
    Asda welcomes today’s confirmation from the Competition and Markets Authority (CMA) that it has accepted the undertakings in lieu put forward by the Issa brothers and TDR Capital in relation to their acquisition of Asda.The CMA’s confirmation enables the Issa Brothers and TDR Capital to start working with the Asda management team to deliver the…
    1 Min Read
  • June 15, 2021
    George at Asda has announced a partnership with online fashion retailer In The Style to be sold online and across 100 stores from Monday 14th June.The collaboration, which features a range of dresses, blouses and t-shirts, is part of George’s wider investment plan to grow the online proposition and aim to attract younger shoppers by launching a…
    George Fashion
    1 Min Read
  • June 11, 2021
    Asda has been crowned the UK’s lowest-priced supermarket by trade bible the Grocer in its annual ‘Grocer Golds’ industry awards.The retailer picked up the award after recording the most wins in the Grocer magazine’s weekly price comparison survey, which compares the prices of 33 everyday items across the major supermarket chains. Asda had 33 out…
    1 Min Read
  • June 10, 2021
    Asda has today updated on its Q1 2021 trading performance and filed its annual statutory accounts for the financial year ending 31st December 2020 with Companies House.The trading quarter from 1st January to 31st March, which coincided with the UK’s third national lockdown, saw Asda’s like for like sales (excluding fuel) increase by 7.3% driven by…
    Corporate & Strategy
    4 Min Read
  • June 7, 2021
    With the Euros starting this week, Asda has launched footie-themed bundles to help fans add everything they need to their basket in a single click and keep supplies topped up throughout the tournament.From the ultimate Match Night In bundle to Gluten Free, Vegan and Alcohol Free alternatives, there’s no excuse for leaving anyone out of this year’s…
    Food & Drink
    5 Min Read
  • June 3, 2021
    Asda’s in-store Covid vaccination centres have reached a major landmark this week with the vaccination of the 50,000th patient.In February, Asda became the first supermarket to support the NHS vaccination programme using its in-store pharmacies and transforming the George clothing areas at three stores in the heart of local communities.Each of the…
    Corporate & Strategy
    1 Min Read