A huge thank you to all our generous customers, colleagues and volunteers who've been supporting our Tickled Pink breast cancer campaign throughout October.Colleagues have taken part in a range of…
After losing both her mum and grandma to cancer and discovering that she had a BRCA2 gene, which left her with a high chance of contracting breast cancer herself at the age of just 25, Fole took the…
When Callum's mum Mandi was diagnosed with breast cancer he did everything he could to help – including doing the weekly big shop at our Coventry store on his own.He soon became a favourite with our…
Sharon Harvey from our Tipton store always helps to fundraise for our Tickled Pink breast cancer campaign – and knows from her own experience why its message of checking yourself for anything unusual…
Keen cyclist Denise Roberts has raised more than £20,000 for cancer charities over the years, but never thought she would need treatment for the disease herself.Denise, who's 65 and lives near…
Doug Harper didn’t realise men could get breast cancer until he was diagnosed with it himself in 2012 – just three days before his 50th birthday. Now he’s made it his mission to spread the word to…
Nikhar Azmat was a 24-year-old university law student locked down in London at the start of the Covid pandemic when she noticed a lump on her breast one night.With her family 5,000 miles away in…
Look out for the teams of wonderful volunteers who'll be joining Asda community champions to collect money for Tickled Pink in our stores this weekend.Helen-Louise Sestan-Burton from our Bromborough…
Checkouts colleagues Jackie Thompson, Barbara Kram and Margaret Nicholas from our South Shields store – who have recently all had breast cancer – can't stress enough the importance of self-checking…
Lisa Okonji is getting behind the annual Asda Tickled Pink campaign for Breast Cancer Awareness Month to highlight why it’s so important to regularly check your body for anything unusual.It's…
As part of this year's Tickled Pink campaign, which raises awareness and funds for charity partners Breast Cancer Now and CoppaFeel!, we're highlighting the different experiences of our 'Real Self…
Kiosk colleague Jeanette Lane from our Dagenham store knows from personal experience how important it is to attend a mammogram appointment – so she's fully backing an initiative to set up mobile…
Community champion Katy Trapani from our Havant store looked so glamorous when she took to the catwalk at the Breast Cancer Now Fashion Show at the Science Museum in London.As part of our Tickled…
This year, Asda Tickled Pink has joined forces with Asda’s ‘Together for Ramadan’ campaign to remind everyone observing Ramadan and celebrating Eid about the importance of checking their breasts,…
Ellen Johnson from our Cramlington store has always been a strong supporter and fundraiser for our Tickled Pink campaign – so when she was diagnosed with breast cancer herself she just knew she had…
A massive well done to 10-year-old Blaise Dowling who has raised more than £1,000 for our Tickled Pink campaign in support of his grandma Ann Purchase, a checkouts colleague at our Benton store, who…
Our much-loved community champion Ann Binks from our Coatbridge store always throws herself behind our Tickled Pink campaign – a cause very close to her heart.Ann, who's 59, recently marked four…
Checkouts colleague Karen Lovell from our Havant store is proud to be supporting our Tickled Pink campaign and has this message for anyone undergoing breast cancer treatment: "Don't give up, you can…
Kemi Olowe was diagnosed with stage 3 breast cancer in 2018 at just 33 years old. The diagnosis came as a shock, not just because Kemi had no family history of breast cancer, but because she was…
We've teamed up with our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! to encourage everyone, regardless of your age, gender or ethnicity to become Real Self-Checkers and establish a…
