More than 300 of our colleagues teamed up to tackle the Yorkshire Three Peaks – raising £40,000 for Tickled Pink. Media Team Yorkshire Three PeaksColleagues from Asda's head office in Leeds, George…
Our wonderful colleagues Natalie Lambden and Samar Campbell from our Lower Earley store have designed these eye-catching T-shirts to encourage more people to regularly check themselves for signs of…
A big thank you to all the journalists and bloggers who've been showing their support for our Be Your Breast Friend campaign to encourage more people to regularly check themselves for the signs of…
Look out for pink till receipts in our stores spreading the message about the importance of regularly checking yourself for signs of breast cancer. Here Kim Kilgour, who's worked at our Carlisle store for 15 years, writes about her breast cancer diagnosis and why she's so passionate about this cause...
Our colleagues across the country have been busy putting stickers on everything from melons to baps to surprise customers and encourage them to "have a good feel – check your boobs today".Be Your…
A big well done to our Queslett store's community champion Michaela Hawthorne who supported our Tickled Pink breast cancer charity campaign by holding a 12-hour sponsored silence.
A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.Tickled Pink raises money and awareness…
Our wonderful colleague Jacqui Johnson looked so glamorous when she took to the catwalk at Breast Cancer Care's annual fashion show.jacqui Johnson from Asda Hull Living took part in the Breast Cancer…
Colleagues from our stores in Northern Ireland visited Queen's University Belfast to see the difference money raised by our Tickled Pink appeal makes to breast cancer research.Asda Northern Ireland…
As part of our Tickled Pink breast cancer campaign Asda colleagues have been sharing their breast cancer experiences. Here Becky Jobber from our Kingsthorpe store in Northampton writes about how a chance conversation with a customer led to her being diagnosed with breast cancer...
As part of our Tickled Pink breast cancer charity campaign Dannii Connah, who's worked at our Kingswood store in Hull for 20 years, writes about being diagnosed with breast cancer earlier this year, how colleagues have supported her, and how important it is to regularly check yourself...
As part of our Tickled Pink campaign Carol Gibson from our Leamington Spa store writes about her experience with breast cancer, the support she’s had from Asda, how she in turned has helped colleagues when they were diagnosed – and why she’s such a keen supporter of our charity appeal…
We invited a group of women who’ve had breast cancer surgery to tell us how we can develop our post-surgery clothing range. Charlotte Ratcliffe from our George womenswear team writes about the day...
Sarah Davies, who works at our Abbey Park store in Coventry, writes about her breast cancer experience – and the test that meant she avoided chemotherapy...
Our fantastic colleague Jacqui Johnson will be taking to the catwalk this October after she was chosen to model in the annual Breast Cancer Care fashion show in London.Jacqui, who's 51 and works in…
From July we’re putting a health message on all Asda’s own-brand sanitary products that could save more women’s lives. National Community Manager Emma Gittoes explains why…
Our inspirational colleague Sharon Noble brought together colleagues and the local community groups she volunteers with for a 24-hour marathon fundraiser at our Fareham store in support of Tickled…
