Colleagues from our Central Scotland stores raised a smile – and more than £1,300 – by walking 10km for breast cancer charities dressed head to foot in pink.They dressed up as characters including…
Good luck to our intrepid colleague Naomi Franciosy who's set herself the challenge of completing 24 tasks in 24 days to raise money for our Tickled Pink breast cancer charity campaign.In recent…
It was in 2010 when I discovered a lump on my right breast. When I found the lump I thought 'hmm, that's not right' because I did check myself often and knew it was different.Automatically I went to…
We'd like to say a big thank you to all our colleagues, friends and partners who are joining in with our #movesforboobsGWR Guinness World Record attempt.As part of our Tickled Pink campaign, which…
Eildih MacAskill was on a family holiday on the Isle of Skye at Easter 2018 when she first discovered a lump in her breast. She put off going to see her doctor and so it wasn't until the following…
Our much-loved colleague Nina Hardy is proud to support our Tickled Pink campaign, which raises money and awareness for CoppaFeel! and Breast Cancer Now, and knows from personal experience how…
Our wonderful colleague Linda Shears is a proud supporter of our Tickled Pink charity appeal in support of Breast Cancer Now and CoppaFeel! and says it's so important for both men and women to check…
Our colleague Helen Middleton, who's currently being treated for breast cancer, is urging everyone to get behind our Tickled Pink campaign and says its message of encouraging people to regularly…
As part of our Tickled Pink breast cancer campaign we’re teaming up with charity CoppaFeel! alongside our existing charity partner Breast Cancer Now to spread the message about how important it is to…
More than 300 of our colleagues teamed up to tackle the Yorkshire Three Peaks – raising £40,000 for Tickled Pink. Colleagues from Asda's head office in Leeds, George House in Lutterworth, stores and…
Our wonderful colleagues Natalie Lambden and Samar Campbell from our Lower Earley store have designed these eye-catching T-shirts to encourage more people to regularly check themselves for signs of…
A big thank you to all the journalists and bloggers who've been showing their support for our Be Your Breast Friend campaign to encourage more people to regularly check themselves for the signs of…
Look out for pink till receipts in our stores spreading the message about the importance of regularly checking yourself for signs of breast cancer. Here Kim Kilgour, who's worked at our Carlisle store for 15 years, writes about her breast cancer diagnosis and why she's so passionate about this cause...
Our colleagues across the country have been busy putting stickers on everything from melons to baps to surprise customers and encourage them to "have a good feel – check your boobs today".It's part…
A big well done to our Queslett store's community champion Michaela Hawthorne who supported our Tickled Pink breast cancer charity campaign by holding a 12-hour sponsored silence.
A big thank you to all the customers and colleagues at our stores across the country who've been getting behind our Tickled Pink breast cancer charity campaign.Tickled Pink raises money and awareness…
Our wonderful colleague Jacqui Johnson looked so glamorous when she took to the catwalk at Breast Cancer Care's annual fashion show.She joined 31 other women who've had breast cancer in taking to the…
Colleagues from our stores in Northern Ireland visited Queen's University Belfast to see the difference money raised by our Tickled Pink appeal makes to breast cancer research.All donations we…
As part of our Tickled Pink breast cancer campaign Asda colleagues have been sharing their breast cancer experiences. Here Becky Jobber from our Kingsthorpe store in Northampton writes about how a chance conversation with a customer led to her being diagnosed with breast cancer...
