We're supporting over 3,500 care home customers across the country with the launch of a 'priority pass' and a donation of a quarter-of-a-million medical grade face masks, as they continue to care for some of the nation’s most vulnerable people through the Coronavirus pandemic.
We've listened to our customers and colleagues, who have told us that the impact of COVID-19 is particularly difficult for care homes as they work hard to provide care and support for residents and staff at this challenging time.
Our CEO, Roger Burnley, has written to customers explaining how we will be offering thousands of small care homes priority access to online delivery slots for the next six months, so they don't need to worry about getting the essentials they need.
Mr Burnley said: "The impact of COVID on our care system has been the subject of numerous news reports in recent days, and the challenges facing our nation’s care homes and the staff who are working so hard to protect some of our most vulnerable people have been heart-breaking to see.
“Giving priority access to these amazing care homes is, I believe, the right thing for us to do – and I am proud, that having built the capacity of our online delivery service in recent weeks from 450,000 slots to 700,000 weekly slots, we are able to do this for our care homes."
We're offering support to 3,500 small care homes who are already Asda customers, to help them claim a 'priority pass' that will give them the chance to be among the first to book available online slots and the ability to secure a recurring delivery slot.
As well as offering a 'priority pass' to these customers, we will also be supporting care homes in our communities by making a donation of 250,000 medical grade face masks to help protect workers and residents. Asda’s dedicated Community Champions will begin to distribute the masks from the middle of May and are also looking at how they can extend their existing support to care homes in their local area.
Our stores have already been out in their communities supporting local care homes, like Adam, our Bakery Section Leader from Asda's Bishop Auckland store, who had the brilliant idea of making treats which were delivered to eight homes in time for the Easter weekend with the help of Community Champion, Danielle.
Our Dewsbury Community Champion Sharon helped to brighten up residents and workers' day at York House care home in Earlheaton, after donating lots of colourful bunches of flowers.
And our colleagues in Chorley delivered care packages to key workers at Gillibrand Hall Care Home to thank them for all their hard work.
We also continue to welcome care home workers during priority hours in our stores so they can shop first every Monday, Wednesday and Friday before 9am - and exclusively to browse before stores open every Sunday.
Yesterday (3rd May) they were also given a £5 voucher to treat themselves during the exclusive shopping hour, as a token of our appreciation for their efforts.
Professor Martin Green OBE, CEO at Care England, says Asda's practical support is greatly appreciated at such a difficult time for care services.
He said: “Care staff are on the front line of this dreadful pandemic and it is great to see Asda offering practical help and support to care services and their staff.
"Asda has a long tradition of supporting their local communities and their support for care services at this difficult time is greatly appreciated by us all.“