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Our Rainbow Pizzas to support the NHS and care home workers are going down a treat

May 20, 2020 01:51 PM

Look out for these new specially-made Rainbow Pizzas supporting the NHS and care workers – available instore now.


Suitable for vegetarians, the 10 inch pizza which costs £2.95 has colourful toppings including red and orange peppers, yellow sweetcorn, green spinach and red onion.

And 100% of the profits of every purchase will go to charity. Asda will split this donation equally between NHS Charities Together and The Care Workers’ Charity.

Paul Parker, manager at our Dewsbury store, says the pizzas, displayed above by colleague Christine, are proving really popular.

He said: "Customers are really happy that we are supporting brilliant causes such as NHS workers and care home staff."


And Karl Reid, counters section leader at our Boston store, says colleagues like Emma, pictured above, are getting great feedback from customers.

He said: "Customers are loving them and they love the gesture too. They are selling out as fast as they are coming in."

We're also supporting NHS Charities Together and The Care Workers' Charity with this new rainbow-themed T-shirt from George:

The unisex T-shirt is made from 100% cotton and features a beautifully bright rainbow slogan urging us all to be ‘Brave, Kind, Strong’ alongside the positive message ‘together we’ve got this’. It's available to purchase online at www.george.com and in over 150 stores in a range of sizes for the whole family; XS - 4XL, and ages 4 -14. Prices start from £4 for kids and £8 for adults.

Lynne Tooms, Senior Director, Design & Buying, said: “On behalf of myself and the colleagues at both George and Asda, I would like to say how extremely proud and grateful we are for the fantastic work of all care workers and NHS staff across the country during these unprecedented times. We are so delighted to be launching a new and exclusive T-shirt to help support two brilliant charities at such a difficult time.”

Ellie Orton, CEO at NHS Charities Together, said: "We’ve been blown away by the support of the nation over the last few months. Initiatives like this are making a huge difference across the country in helping us support NHS workers, volunteers and patients impacted by COVID-19. Thank you Asda and George.”

Karolina Gerlich, Executive Director at The Care Workers’ Charity, said: “We are so very grateful to Asda and their customers for their support during these challenging times. The profits from the T-shirt will directly help to care workers who are working tirelessly on the front line.”

Colleagues at our stores across the country are showing their support by sharing photos of the pizzas on sale on social media – like here at Asda Newmains:

Colleagues at our Halifax store posted this picture on Instagram to let customers know about the Rainbow Pizzas:

View this post on Instagram


A post shared by ASDA Halifax WY (@asda.halifax) on

Here are colleagues at our Carcroft store with the pizzas:

And here's our Peterhead store showing its support:

Here are a few pictures from more of our stores – pictured from the top: Leamington Spa, Long Eaton and Swindon Haydon.

Leamington Spa new
Long Eaton.jpg
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