George launches official BBC Children in Need T-shirt designed by youth arts project

October 23, 2020

Look out for the new official BBC Children in Need T-shirts which are available in store and online now.

Our George designers worked with Norwich-based youth project The Garage Trust, which runs creative programmes for disadvantaged children and young people, to create the T-shirts.

The project, which increases opportunities for positive activity, improving self-confidence and building social skills, currently receives a three-year grant of £119,935 from BBC Children in Need which provides the funds for an Inclusion Learning Lead and part-time salary costs.

The children and young people supported by The Garage Trust face a multitude of challenges, including disability, poverty and deprivation and mental health problems.

This year George at Asda were delighted to have over a group of 10 young people from The Garage’s Youth Forum involved in the design of this year’s official BBC Children in Need T-shirt. The forum members worked with designers from George to create a truly collaborative design, featuring their handwriting, and words which represent what BBC Children in Need means to them.

The official T-shirt is now on sale in store and online at www.george.com at £8 for adults and £6 for children, with 48% of the profits going to BBC Children in Need.

Estella Arroyo, product design professional lead at George, says it was a great experience working with The Garage Trust on the design.

She said: “BBC Children in Need is really close to our hearts here at George, so it’s been a real privilege to work alongside these amazing young children to design this year’s official BBC Children in Need T-shirt. They have all shown real creativity and passion in their work and I’m delighted they can see all their hard work come to fruition.”

Adam Yaxley, inclusion manager at The Garage Trust, says it was a "really special opportunity" to work on the T-shirts.

He said: “The Garage Trust have been funded by BBC Children in Need for several years, supporting hundreds of children and young people during that time, so we were delighted to have been asked to design the official T-Shirt for the charity this year.

"It was a really special opportunity for the young people to be involved and seeing their design printed on a t-shirt that is being sold across the nation in Asda stores has been a really exciting experience for them."

Claire Hoyle, from BBC Children in Need, said: “George has been a partner of BBC Children in Need now for 20 years and has raised millions of pounds to help make a difference to children and young people’s lives across the UK. We are delighted to be launching our Official T-shirt this year with George, featuring this year’s brilliant design created by the young people from one of our funded projects, The Garage Trust.”

Find out more about the project to design the T-shirt in this video:

BBC Children in Need 2020 T-shirt

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