Colleagues step out wearing pink and raise £1,300 for breast cancer charities

November 30, 2020

Colleagues from our Central Scotland stores raised a smile – and more than £1,300 – by walking 10km for breast cancer charities dressed head to foot in pink.

Asda Dunbar charity walk for Tickled Pink

They dressed up as characters including the Pink Panther, a pink crayon and a flamingo to complete a route around Helix park and the Kelpies in aid of Breast Cancer Now and CoppaFeel!.

The group – including seven of Asda’s People Business Partners along with Senior Manager of People, Fiona McGrevey – felt it was important to raise money and awareness of our Tickled Pink breast cancer charity campaign, as cancer affects so many colleagues, customers and their families.

Tickled Pink is now in its 24th year, and colleagues have raised millions over the years, so the Central Scotland team were determined that the pandemic wasn’t going to get in the way of their fundraising efforts.

Asda Dunbar charity walk for Tickled Pink

The socially distanced fancy dress fundraiser was devised to bring light-hearted relief to those in villages on the route still shielding at home.

Colleagues were delighted to see locals and colleagues along the route to cheer on the walkers, give their support and provide refreshments.

The group originally hoped to raise £300, but were surprised to achieve this within a few hours of launching a fundraising page, with the final total coming in at more than four times the original target.

Donna Ord, People Business Partner for Edinburgh, Dunbar, Tranent & Galashiels, said: “We wanted to do something for Tickled Pink this year as we’re a relatively new team and we thought it would be a great team building exercise.

Asda Dunbar charity walk for Tickled Pink

“Because of Covid we were trying to think of something we could do that was socially distanced and thought it would be great to do something for the kids along the route to make them smile. Some people did ask us why we were in fancy dress and there were a few people who thought we were a hen party, but it was all good fun.

“We were joined by one of our colleagues who is on maternity leave and brought her baby along. It was really lovely to spend an afternoon out in the Kelpies – it’s just such a shame we can’t do that every Friday afternoon!”

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