We're excited to extend our Green Token Giving scheme with digital voting

March 29, 2021

Green Token Giving – our customer vote which donates more than £1 million to charities, schools and groups across the UK each year – is back for the first time since the start of the pandemic.

We're trialling a new website in more than 40 of our stores in South West England, West Scotland and North Wales and Liverpool, where customers can choose between three fantastic local good causes.

Vote for your favourite between March 29 and April 25 here: https://www.asda.com/green-tokens

Asda Pwllheli is one of the store's taking part in the trial and the store's community champion Jo Scott has shortlisted three fantastic local good causes – Cyfle Support Services Cyf, Hafod Hedd Dementia Assessment Unit and Ysbyty Bryn Beryl Hospital – to take part in the first online vote.

The good cause with the most votes will receive £500, with the two runners-up both receiving £200.

Jo, pictured below before the pandemic, said: "Going digital with the green tokens is an excellent idea, and I know people have missed them.

"These are three excellent good causes and all doing really important work looking after the wellbeing of our community. They all stuck out for me for having done some wonderful work to help people during the pandemic. They all close to our colleagues' hearts.

"It's great that customers are able to have a say again in which of these wonderful local good causes will receive donations from the Asda Foundation.

"Because we're only a small store in a small town there's a real sense of community here and we look out for our people."

Jane Watkins, from Cyfle Support Services Cyf's Pwllheli branch, says support from initiatives like our Green Token Giving scheme is really important.

She said: “Cyfle are passionate about supporting young people aged 16-25 within our community who are homeless, at risk of homelessness or struggling to maintain their tenancies. The added financial pressures due to Covid and cutbacks to face to face services mean that some vulnerable young people and families are going without items we take for granted. The Asda Foundation Green Token Giving programme will enable Cyfle to provide crucial support in the form of emergency food and hygiene packages, emergency homeless packs, as well as essential items for families with young children.”

Staff Nurse Charlotte Claybrook from Ysbty Bryn Beryl Hospital said: “The green tokens money will make a difference for our patients as Covid has been a difficult time and our lovely League of Friends ladies have been in isolation so fundraising has been on hold for a while.

"Going on the digital green tokens will help us purchase extra items to make our patients even more at home in our hospital, new radios and recliner chairs perhaps. We can’t wait to have our lovely ladies back in our hospital when it is safe to do so as they are always creating fun, the heart and soul, and much laughter when fundraising and we do appreciate all fundraising that they do."

Jane Hartshorne, from Hafod Hedd, said: “We at Hafod Hedd provide a comprehensive assessment/support/outreach service for people living with dementia within the local community. This includes various person-centred activities. We rely on generous donations in order to provide all the necessary tools to deliver these therapeutic interventions.”

Jo says our work to support local communities has continued throughout the pandemic.

She said: "My role as a community champion has never been busier and it’s a very rewarding role as because of extra funding from Asda Foundation we have more grants, more donations and more available ways to help.

"In March alone our store has donated 22 goods donations and two Supporting Communities grants – one to Banc Bwyd Pwllheli, another to Canolfan Felin Fach – plus we’ve donated 10 laptops to Ysgol Cymerau who are over the moon with this."

Find out more about our digital green token giving trial and vote for a local good cause here: https://www.asda.com/green-tokens

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