We're launching a vintage clothes range as part of our sustainable fashion commitment

April 29, 2021

As part of our commitment to sustainable fashion we're launching a second-hand vintage fashion range in 50 of our stores across the country.

Our partnership with Preloved Vintage Wholesale will give a new lease of life to pre-worn vintage, retro and second-hand branded clothes and prevent thousands of tonnes of garments going to landfill each year.

The roll-out follows successful trial at our Middleton sustainability store in Leeds and is part of our ‘George for Good’ commitment to drive down textile waste and as well as being an advocate for sustainable sourcing.

Mel Wilson, Global Professional Lead – Sustainable Sourcing and Quality, said: “We know that sustainable fashion is something that’s really important to our customers and colleagues. They’re passionate about us encouraging everyone in the UK to think about the issues of waste and how we can make fashion and textiles more circular, so that we really can reduce the number of garments that go into landfill.

"This is an exciting partnership for George, it’s unique in that not only can our customers pick out some vintage and often designer garments at an affordable price, but they’re also helping to support reduce waste by giving these items a second lease of life which is something we are proud to be apart of.”

Steve Lynam, Managing Director of Preloved Vintage Kilo, said: "Our Partnership with George at Asda is one that we are extremely proud of. In a world where we are becoming more environmentally conscious this partnership will help bring Sustainable Fashion to the mainstream which is something as a business we strive for in everything we do.

"The more people that buy into the circular economy and shop Vintage & Retro the bigger impact we will have on climate change. As a business we have saved over 800 tonnes of clothing going to landfill and with the growth of our partnership that is set to increase dramatically."

George recently announced the launch of a ‘Take Back’ scheme, which encourages customers to bring back their unwanted garments to store, rewarding them with a 10% off George voucher and in return raising vital funds for our Tickled Pink breast cancer charity campaign, which supports Breast Cancer Now and Coppafeel.

Store list: Here's a list of the Asda stores which will have a pre-loved vintage range before the end of this year: https://corporate.asda.com/preloved-vintage-store-list

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