Asda Southgate changes its name in homage to England football manager

July 6, 2021
Asda Southgate renamed after England manager Gareth Southgate

Everyone at our Southgate store is so proud of the way that England manager Gareth Southgate has led his team to the semi-finals of Euro 2020 that they've temporarily changed its name from Asda Southgate to Asda Gareth Southgate!

Colleagues at the store came up with the idea as a way of paying homage to the England manger, who has led the Three Lions to the last four of the tournament – matching his achievement at the 2018 World Cup.

The store have had a new store sign created ahead of the semi-final with Denmark as they gear up to cheer England on.

Store manager Ken McCorriston says everyone's willing the team on for further glory – and hoping they can bring football home.

He said: “We really wanted to do something to get behind the store's namesake. It came about as a bit of a passing joke made by a colleague and we thought 'we need to make this happen'. It’s just a bit of fun. We’re prepared, the England boys are prepared, hopefully our customers are prepared. It’s coming home!"

Colleagues at many of our other stores across England are getting behind the team. Here are just a few things they've been doing:

Check out these fantastic pizza designs Hannah and Abby have been creating at our Bristol Bedminster store to show their support for England.

Their designs have gone viral on social media, with one customer's tweet of the It's Coming Home message and Harry Kane shirt design getting more than 12,000 likes!

The store's community champion Julie Ryan said: "Customers have been snapping up custom-made pizzas made by the pair."

Clare Jones, the community champion at our Isle of Wight store, shared this picture of colleagues showing their support for England:

She said:"Our store once again getting behind the Euros and supporting England. Glad to see lots of happy colleagues... let's hope it's smiles all round later."

Colleagues at our Gateshead store think it's coming gnome – check out our footballer gnome as well as the St George's flag pizza design:

Heather Wright from our Eastlands store – right next door to Manchester City's Etihad Stadium – posted on Instagram to show her support for Gareth and the team:

Colleagues at our Telford store have adopted an England mascot gnome ahead of the big game, giving it pride of place in the store:

The store's community champion Sharon Fenn said: "We're getting really excited ahead of the game on Wednesday. Everyone is getting hopeful. Come on England!"

And here are just some of the colleagues at our Gosforth store showing their support for England:

The store's community champion Michelle Castledine said: "Colleagues are enjoying the atmosphere. Come on England, bring it home!"

And colleagues at our Wembley store near to where the semi-finals and final are being played are getting behind the England team and have produced a fun video cheering on the players, especially Raheem Sterling who grew up in the area.

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