Meet our newest member of the Asda team ... Gino D'Acampo!

September 7, 2021

We've teamed up with the UK’s favourite Italian chef, Gino D’Acampo, to launch a new range of chilled ready meals, organic Italian store cupboard essentials and a frozen offering of Italian classics.

The 60-strong range is inspired by his Nonna Flora and his upbringing in southern Italy. Gino’s recipes have been passed down through generations. Many of them are favourites in the D’Acampo household, enjoyed by his children Luciano, Rocco and Mia.

Families up and down the UK will already know and love these recipes having seen them in Gino’s restaurants, bestselling cookbooks and popular TV series.

Gino said: “For me, life is about two things: family and food. I can’t wait to share my passion for family-cooking and Italian food with Asda customers. These Italian recipes, which have been inspired by my family, are delicious and truly stand the test of time!"

Duncan Cross, our Senior Director of Meal Solutions, said: “We know families will enjoy having a unique way to experience Gino’s family-inspired Italian recipes to suit any occasion, whether it’s home-cooking comforting Italian favourites or treating their loved ones to a three-course Italian feast.”

Gino’s new range of high-quality Italian staples means families have everything they need to cook Italian classics, from scratch, at home. The range includes all the basics, from different types of pastas, pulses and sauces to exciting additions like 'Nduja paste and Nocellara olives.

Gino's chilled ready meals are new too, offering families quick and easy ways to enjoy Gino’s taste of Italy at home.

Customers can choose from D’Acampo family favourites like Mamma's Chicken Risotto, which Gino's mother cooked for him every week, spicy wood-fired Neapolitan pizza with 'Nduja Sausage, buffalo mozzarella pearls, spicy salami and roasted pepper strips which is a nod to Gino’s 30 years of experience perfecting the art of pizza-making since he was a young boy in Naples.

The range also features a unique antipasti platter featuring a selection of Italian cured meats and cheeses, which is both ready-to-eat or can add flavour to Gino's recipes cooked at home.

The frozen range includes starter, main meal and dessert options, all produced in Italy, so families can enjoy the full Gino experience in the comfort of their own home. It includes ice cream produced in the mountains of northern Italy, with mouth-watering flavours like Crema Fiorentina, which is a custard flavour with an amaretti biscuit crumb, lemon with limoncello syrup and Gianduia (chocolate flavour and hazelnut).

Find out more about the inspiration behind some of dishes in the range in Gino's blog post here.

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