We're opening a Ready Meal Restaurant to celebrate our Extra Special range turning 20

October 8, 2021

To celebrate the 20th anniversary of our Extra Special range we're opening the world’s first Ready Meal Restaurant – serving our Extra Special meals in Michelin star style with an eight-course tasting menu provided free of charge.

The pop-up restaurant, at Amber in Aldgate, East London, will be open on October 21 for one day only and will serve 100 people.

Those hoping to secure their space for a lunch or dinner sitting can apply at Asda.com/ready-meal-restaurant, where winners will be selected at random.

Our Innovation Chef Andrew Johnston and his team will be creating an exquisite menu with each dish plated and presented with fine dining flair and finesse.

The menu includes Slow Cooked Ox Cheek served with Ruddles Ale, Moroccan Lamb Koftas with Spiced Tomato, Apricot and Chickpea, Korean BBQ Beef with Shichimi and Sticky Rice, and Salmon with Crispy Capers. These will all be paired with a refreshing selection of Extra Special wines.

Sam Dickson, our Vice President of Own Brand, said: “We have spent the last 20 years sourcing the very best ingredients and products for our Extra Special range. The range is constantly changing to meet our customer needs, but quality is always at the very heart of it. Premium ready meals are becoming increasingly popular as the pandemic brought with it the trend to treat ourselves at home, and we’re immensely proud of our Extra Special range of ‘meals for tonight’.

"The Ready Meal Restaurant is designed to show that ready meals aren’t just about convenience and value, they can also be delicious and allow you to create a feast fit for a Michelin star dining table in your own kitchen."

The Ready Meal Restaurant is open for one day only on Thursday 21st October at Amber, 21 Piazza Walk, London E1 8QH.

Diners hoping to secure their space for a lunch or dinner sitting on Thursday 21st October should visit Asda.com/ready-meal-restaurant. Winners will be allocated at random. Ballot entries for the restaurant will close on 17th October and lucky winners will be contacted.

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