A host of recognisable faces with a personal connection to breast cancer have come together to help mark 25 years of our Tickled Pink campaign by modelling this year’s Tickled Pink charity T-shirt from George, which is available now in our stores and online.
Tickled Pink, which raises money and awareness for Breast Cancer Now and CoppaFeel!, is the longest running UK corporate charity partnership. It's raised over £71million to date for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK.
Breast cancer is the most common cancer in women in the UK with one woman diagnosed every 10 minutes and whilst much progress has been made, the need for further breast cancer research, support and awareness remains as important as ever.
In a series of ‘Doortraits’, celebrities and influencers have been photographed wearing this year’s official anniversary T-shirt outside their homes.
Supporters include Lorraine Kelly, Dermot O'Leary, Katherine Ryan, Fay Ripley, Gaby Roslin, Denise Lewis, Michelle Heaton, Emma Campbell, Steve Bland, Georgia May Foote, Olivia Bowen and Ashley James.
Presenter and breast cancer campaigner Lorraine Kelly said: “I’m proudly wearing my Asda Tickled Pink T-shirt again this year, celebrating the 25th anniversary. The campaign has raised vital funds over the years for Breast Cancer Now and CoppaFeel! who both do amazing work."
Breast Cancer Now supporter Fay Ripley – who famously moved Cold Feet viewers to tears when her character Jenny was diagnosed with breast cancer – said: “My character Jenny being diagnosed with breast cancer in Cold Feet prompted women to share their experiences of the disease with me.
"Moved by their accounts of being affected by the disease, along with seeing my stepmother go through breast cancer treatment, it was important to me that I portrayed my character’s experience of breast cancer accurately to best raise awareness of the disease – still now I am committed to continuing to help raise profile of the disease.
“Around 55,000 women and 370 men are diagnosed with breast cancer every year and due to the Covid-19 pandemic the support that Tickled Pink funds is needed now more than ever. That’s why I’m proud to stand with people affected by breast cancer and to be part of Tickled Pink on its 25th anniversary.”
Author Emma Campbell, who is living with Stage 4 breast cancer, said: "I was diagnosed with primary breast cancer in 2010 and was told it was back in 2014 and again in 2019. The breast cancer I thought I'd beaten was back. If we could, my family and I would erase cancer from our lives in an instant but, as we can't, we find a way of living despite it. Tickled Pink raises vital funds for research and support that bring hope to people affected and I would like to encourage everyone to get behind this campaign."
Comedian Katherine Ryan is backing the campaign's message stressing the importance of regularly checking yourself. She said: "Don’t forget to check your boobs, it can be life-changing. You can pick up Asda Tickled Pink products in store to make a donation towards this amazing campaign too."
Olympic gold-medallist Denise Lewis, who's an ambassador for Breast Cancer Now, said: "Since losing my beautiful grandmother to breast cancer and supporting friends who’ve been diagnosed, I’ll do everything I can to raise awareness of this heart-breaking disease. The awareness, research and support services that Tickled Pink funds make such a difference to anyone facing a diagnosis. By supporting Tickled Pink you’re helping loved ones, like mine, when they need it most."
Presenter Gaby Roslin is taking part in memory of three friends who tragically lost their lives to breast cancer.
Gaby said: "I'm so proud to have been such a big part of the Tickled Pink family over the years, especially this year as we mark its 25th anniversary. Having lost three beautiful friends to this devastating disease, I want to do all I can in their memory to support world-class research and ensure everyone affected by breast cancer gets the support they need. Please support the cause by wearing a Tickled Pink T-shirt this Breast Cancer Awareness Month.”
Liberty X singer Michelle Heaton posted her support for the campaign on Instagram:
She said: “As a carrier of the faulty BRCA2 gene, I know first-hand the hope that breast cancer research brings, both for now and the future. That’s why Tickled Pink is so close to my heart, and I’m honoured to be supporting the campaign again this year. I encourage everyone to wear a Tickled Pink T-shirt this October to support research that could be vital for future generations.”
Steve Bland, host of ‘You, Me and the Big C’ podcast and widower of newsreader Rachael Bland, is also supporting the campaign. He said: “Since my wife, Rachael, died from breast cancer I will do everything I can to help prevent other families going through the same thing.
"It’s been three years since she died and I take great comfort and pride in the work she did and what she achieved to raise awareness of the disease and I want to continue that legacy for her and for our son Freddie. It was really important to Rachael that Freddie and I should be happy again, and I’m incredibly proud that my partner Amy is at my side and supporting Tickled Pink in Rachael’s memory."
CoppaFeel! patron Dermot O’Leary is supporting the campaign. He said: "I am very proud to be a patron of CoppaFeel! A charity founded out of a desire to truly make a difference and save lives. Together with Asda Tickled Pink we do just that!"
Olivia and Alex Bowen posted this picture on Instagram to show their support:
Olivia, a CoppaFeel! ambassador, said: "We’re super happy we could lend our hands (or torsos!) to Coppafeel! and Asda’s Tickled Pink 25th Anniversary campaign, it’s been a charity and cause close to our hearts for a long time now whether it’s been video shoots or climbing the Himalayas with the team so we’re super excited to be involved in this one! Go buy your T-shirts and let’s help fight this cruel disease! And remember. Girls, Boys, Ladies, Gents. Check your boobs!!”
In addition to the official anniversary T-shirt, the wider collection includes exclusively designed slogan sweatshirts, pyjama sets and socks.
Tickled Pink is working with Breast Cancer Now and CoppaFeel! to change the future of breast cancer in the UK. Together we are championing regular boob checking and educating our community of colleagues, customers and suppliers to be breast aware, alongside raising vital funds for research and support for those affected by the disease.
This year’s Tickled Pink collection will be available to buy in Asda stores across the UK and online throughout October, with a percentage from each product sold going to support the important work of Breast Cancer Now and CoppaFeel! The donation will be divided at a 80/20 split to Breast Cancer Now and CoppaFeel! respectively.