From head shaves to cycle rides – how our Asda colleagues are supporting Tickled Pink

October 18, 2021

A massive thank you to all our colleagues, customers and volunteers who have been busy supporting our Tickled Pink breast cancer appeal as it celebrates its 25th birthday.

Tickled Pink Rhyl

They've organised sponsored silences, head shaves, leg waxes, cycle rides and walks, as well as bucket collections, tombolas, cake sales, and having buckets of icy water poured over them.

At our Rhyl store colleagues dressed in pink and washed cars in our car park, raising £242 for Tickled Pink, pictured above.

Tickled Pink, which raises money and awareness for Breast Cancer Now and CoppaFeel!, is the longest running UK corporate charity partnership. It's raised over £71 million so far for world-class research, life-changing support and vital breast awareness information to help change the future of breast cancer in the UK.

Stores from across the UK have been busy sharing their fundraising photos and stories, here's just a few.

At our Felling store, ten colleagues – Ashleigh, Beth, Darren, Gemma, Jamie, Jeff, Lesley, Liz, Paul and Susan – walked from the store to St Mary's Lighthouse at Whitley Bay and back, below. Store manager Matt Morris said they were "absolute superstars."

Margaret Bradie, community champion at our Falkirk store, posted these pictures, below, of 20 colleagues raising £608 for Tickled Pink by 'cycling' a total of 108km in the store.

Our Sheffield Chaucer Road, Handsworth, Drakehouse and Chapeltown stores teamed up to raise money for Tickled Pink:

Colleagues at our Leith store have been getting into the Tickled Pink spirit by dressing up and helping with collections, below, and supporting community champion Sharon Gray with her fundraising.

Adele Coady, community champion at our Nuneaton store, sent us this photo of colleagues dressing in pyjamas for Tickled Pink, above, while our Sutton-in-Ashfield community champion Hayley Carrington shared photos of colleagues dressed as film characters and Hollywood stars, below.

At our Clayton Green store colleagues walked 25 miles from the store to our Chorley store to celebrate 25 years of Tickled Pink, below.

Thank you to colleagues at our Straiton store, pictured below, for getting into the Tickled Pink spirit. Community champion John Small even dyed his hair pink to raise money.

Well done to our wonderful community champion Clare Jones from our Isle of Wight store who got on a static bike and cycled 25 miles, raising £200 for Tickled Pink, below. She said: "It was quite an achievement as I can't remember the last time I rode a bike!"

And colleague Kieran Messenger, from our Bolton store, had his long locks cut short and raised £293 for Tickled Pink, below. Our store's community champion Christine Baldwin said: "Kieran has gone above and beyond to help with the fundraising at the Bolton store. He is a very caring young man."

At our Tonypandy store, much-loved colleague Nashir Pabani dyed his hair pink for fourth consecutive year. The store's community champion Karen Thomas said: "He's well known and loved in the area by customers and is such a great sport."

Community champion Maureen Higginson, from our Wolverhampton store, pictured above, has thanked all customers and colleagues who have continue to support Tickled Pink, likewise Linda Mooney, community champion at our Falmouth store, who said colleagues and customers have been so generous, below.

At our St Austell store, community champion Emma Riley shared photos of colleagues dressing up collecting for Tickled Pink. They raised an amazing £442.

Our Aintree store's community champion Jennifer Cottrell joined colleagues in a freezing ice bucket challenge, where they raised £350 for Tickled Pink, below.

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