Asda stores and our customers show their support for the Poppy Appeal

We're proud to support the Royal British Legion's Poppy Appeal. And after all the disruption caused last year by the pandemic we're delighted to welcome collectors back into our stores to sell poppies and raise money for the appeal.

Thank you to all our customers and colleagues who've supported the collectors or who've made a donation in our stores.

Here are a few highlights of how our stores are supporting the Royal British Legion and Poppyscotland as the Poppy Appeal celebrates its 100th birthday:

Quarry Bank British Legion arranged for volunteers like Julie Bates and Cllr Adam Davies (pictured above) to call in to our Brierley Hill store to staff the collection stall.

Our Ipswich Stoke Park store welcomed veteran collector Alan and his wife Carol to sell poppies and other products:

The store's community champion Teresa Davidson said: "They were eager to set up the team of volunteers again this year after Covid cut short the collection last year. Our colleague Carol, whose husband served in the forces, along with other colleagues who have family members who are still serving, knitted poppies for our wonderful display (pictured below)."

Rachel Webber, the community champion at our Gosport store, says there's been a warm welcome for collectors Lynn and Dave in her store:

Rachel said: "Being an armed forces town we are always delighted to welcome volunteers from the Poppy Appeal into store. Our collectors will be in store until Sunday 14th November – and they would love for you to pop in and say hello and perhaps make a donation. Thank you to everyone who has supported them so far."

Colleagues at our Eastleigh store have been knitting and crocheting poppies ahead of Remembrance Sunday:

The store's community champion Leigh Dodds said: "When Brendoncare Otterbourne Hill wanted 1,000 poppies knitted or crocheted ahead of Remembrance Sunday our colleagues were only too happy to help – getting out their knitting needles and crochet hooks. Along with various other groups in the local community they received over 3,000 handmade poppies. It was an absolute pleasure to receive the photo of them all in place. I can’t wait to pop along and see it for myself."

Well done to front end manager Chris Nicol from our Swindon Haydon store who's had his head shaved to raise money for the Royal British Legion in memory of Poppy Appeal fundraiser George Platt who was a familiar face at the store until he passed away earlier this year:

The store's community champion Jane Atkin said: "George came into our store each year to sell poppies and was a firm favourite with customers and colleagues alike with his warm nature and wonderful stories. Last year, we were unfortunately unable to accommodate the Legion due to Covid-19 and this year, due to falling numbers of volunteers, they will only be able to collect at weekends in store. Chris decided he wanted to do something to help and also pay tribute to George. We invited George’s sons Shaun and Darren and his niece Jill to come along and be part of the event and with the help of colleague donations Chris managed to raise over £500 for the appeal. I'm sure George would have been proud."

Here's Michelle Castledine, the community champion at our Gosforth store, welcoming collectors Emma and John to the store for a 15th year:

Our Greenhithe store's community champion Bridget Sparks shared this photo of collectors:

Collectors are in our Sutton in Ashfield store in the run-up to Remembrance Sunday:

Thank you to everyone who's supported the Poppy Appeal at our Newport store:

Here are some of the volunteers selling poppies and other products for the Royal British Legion at our Darlington store:

Art students from Sharples Secondary School made this display which is proudly on display in our Bolton store:

Volunteers Margaret and Mary have been collecting for the Royal British Legion at our Westbrook store:

Jason from our Cookstown store is the Poppy Appeal organiser from the Cookstown branch of the Royal British Legion:

And here are some of the friendly faces supporting the Poppy Appeal at our Slough store:

Thank you to all our generous customers and colleagues who've been showing their support for this year's appeal.