George at Asda launches first braille and sign language T-shirt

November 12, 2021

We've introduced a charity braille and sign language T-shirt in support of BBC Children in Need.

The children's T-shirt features Pudsey Bear alongside a Team Pudsey slogan printed in both braille and sign language.

The George at Asda T-shirt, which is £4, is available from sizes 1-8 years. A minimum of 20% goes to BBC Children in Need charity.

BBC Children in Need currently funds 35 projects to the value of £1.9 million, supporting children and young people who are deaf or hard of hearing or blind or visually impaired across the UK.

One of those is BID Services which works with children, young people and adults who are deaf, hard of hearing, visually impaired or have a dual sensory loss and supports them along with their families and carers.

BID Services currently has a three-year grant from BBC Children in Need of £76,766 to deliver an online youth club for young people who are deaf or hard of hearing across England and have been isolated due to Covid-19. The project helps to reduce isolation and improves access to opportunities.

BID services also receive a three-year grant of £30,000 to deliver the ‘Chance to Meet’ project which gives children and young people with sensory impairment the opportunity to meet others and socialise.

Vicki Radford, Buying Manager for George at Asda, said: “We’re really proud to launch a supermarket first exclusive charity sign language and braille T-shirt as part of the Easy on Easy Wear range – with easy opening popper necks, soft threads and printed care labels. In partnership with a BBC Children in Need-funded project we’ve worked closely with young people who are blind or visually impaired to support in the creation of the design, which is an extension of our accessible wear ranges at George.”

A spokesperson for BID Services said: “It’s fantastic for our young people in Lincolnshire to have this opportunity to spread the word about the George Braille T- shirts that Asda have produced for this year’s BBC Children in Need Appeal. We have and continue to benefit from our grants from BBC Children in Need which provide activities and support for families with children with hearing and sight loss, giving them the chance to meet their peers and develop their independence and communication in fun activities.”

Over the past 21 years, we have raised more than £26 million for BBC Children in Need.

This year, our colleagues and customers are raising money that will specifically help support children and young people who are in crisis.

The money that is raised by Asda will be helping to fund the Emergency Essentials programme which supports children and young people who are living with severe poverty, a lack of the basic facilities which most of us take for granted, and additional pressures such as domestic violence, disability or poor health in the family.

The support of our colleagues and customers will make a huge difference for some of the most disadvantaged children across the country who are struggling to cope without basic, everyday items that most of us take for granted such as a bed to sleep in, a cooker to give them a hot meal, clothing and other items and services that are critical to their wellbeing.

BBC Children in Need: Find out more about our support for BBC Children in Need here.

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