Thirty Asda colleagues, managers and community champions braved the freezing waters of the Firth of Forth at Portobello in Edinburgh to raise more than £3,000 for BBC Children in Need.
The Central Scotland Dippers, as they called themselves, were made up of brave souls from 18 stores and the event was organised by our Leith store's community champion Sharon Gray, who's a regular sea swimmer.
Sharon said: "It was an awesome success. We had Pudsey on the beach doing keep fit and also an inflatable unicorn – what more could you ask for? We've raised £3,000 so far ... and counting. We can't thank everyone enough for taking part and for the people sponsoring those who did.
"It was very, very cold, but exhilarating. There was a lot of laughter and a lot of fun. At one point Ciaran Duffy, store manager at Motherwell, even lost a shoe!
"Thankfully the sea was calm as it had been quite rough only a few days earlier. It was 10 degrees in the shade, so I don't really know how cold the actually sea was!
"As well as colleagues from our stores there were some local charity groups such as Street Soccer Scotland who took part as well, which was great. There was a fantastic community feel about it with everyone doing their bit.
"I'm so pleased it went so well and even my own store's manager Neil Cameron put his head under the water which I'm really proud about."
Sharon started sea swimming during lockdown when the pools were forced to close. She said: "I love it. It's my go-to place to chill out!"
To sponsor the swimmers visit: https://www.justgiving.com/fundraising/asda-central-scotland-dippers