Colleagues have been going to great lengths – and heights – to raise money for our Tickled Pink breast cancer campaign which supports our charity partners Breast Cancer Now and CoppaFeel.
Daredevil Danielle Comb from our Dunstable store, pictured above, jumped out of a plane at 13,000ft to raise more than £1,100 for Tickled Pink.
Ambient section leader Danielle, who's 29 and has worked at the store for five years, said: "I'd like to thank all my family, friends and colleagues who sponsored me for this brilliant cause.
"The skydive was absolutely incredible. It was the most exciting thing I've ever done in my life."
The skydive took place at Hinton Airfield in Brackley. Danielle said: "My mum, Fiona, came to support me. She did one years ago and she knew I'd love it."
To sponsor Danielle visit https://donate.giveasyoulive.com/fundraising/danielles-tickled-pink-skydive
A huge well done to Hilary Reed from our Wolstanton store, above, raised £1,000 for Tickled Pink by having her hair shaved off.
Hillary, who works in our frozen department, said: "Tickled Pink is very close to my heart as I've lost family members and friends to breast cancer. I just wanted to do something to help raise awareness and money. I'd like to thank everyone who sponsored me and all the customers who donated on the day.
"I'm chuffed to bits by how much I've raised. I didn't tell my husband Michael that I was doing it so he got. bit of a shock when came home bald! He's got used to it now now and keeps joking that I look like my brothers who are bald."
Store manager Tony Blake said: "We're all really proud of Hilary; she's such a caring lady and a great colleague. It was such an inspirational thing that she did."
Well done to colleagues at our Livingston store, pictured below, who wore pink tutus and wigs to complete a sponsored walk. Abigaile Lorraine, our store's community champion, said: "A great day was had by all and we raised £600."
Managers from stores in North London and Essex donned pink tutus and wigs to walk 22km in the pouring rain around Bewl Water in Kent to raise more than £1,000 for Tickled Pink, pictured below.
Teams representing stores at Chadwell Heath, Barking, Eastgate, Romford, Shoeburyness, South Woodham Ferrers, Hoddesdon and Ponders End completed the walk as well as senior director Andy.
Admin colleague Jo, who also took part, said: "It was a really tough walk, a real challenge, but it was a great way to kick off the Tickled Pink fundraising. It was very muddy and a few of us, me included, did slip over. We did it in just under six hours, so everyone can be proud of themselves."
Our Waterlooville store's community champion Jacqui Benham, below, pedalled 32 miles on a static bike in store and raised £146 for Tickled Pink. She said: "Thank you so much to our customers and colleagues for their generous donations."
Stormtroopers and Spider-Man were some of the characters who entertained customers at our Hessle store in Hull during a fundraising event, below. Community champion Lisa Wilkinson said: "We raised £875.75 – a mind-blowing amount of money."
Colleagues Andy and Paul from our Keighley store, below, took part in the Three Peaks challenge and raised about £500. The store itself has collected about £3,000 so far.
And a team from our Altrincham store, including manager Simon Lea, below, took part in the same challenge and raised more than £1,000.
Thank you to community champion Jo Howe and colleagues at our Hinckley store, below, who enjoyed a fabulous fundraising weekend including a quiz night.
Colleagues at our Barry store, below, donned pink tutus and wig as they braved the new Aerospace ride on Barry Island. Through sponsorship they raised £100.
And colleagues from our Lincoln North Hykeham and Newark stores, below, took part in a football match to raise money for Tickled Pink. Lincoln came out on top, winning 4-2.
A huge thank you to everyone who's supporting the campaign. Find out more about it here: https://www.asda.com/creating-change-for-better/better-lives/supporting-local-communities/tickled-pink