Why we are making changes to our toilet paper

You may notice when doing your shopping a big change to our Shades toilet roll. From today we have changed the entire range to double length which means we will save 74 tonnes of plastic and save 760 tonnes of cardboard a year.

Increasing the size of the rolls massively reduces our plastic and cardboard use and in the process will also remove a whopping 1,200 lorries from the road every year.

There has been no change to the rolls themselves, so you will get the same quality you always had, but you will get a product which is better for the environment.

Sizes start with a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls. Our Just Essential toilet rolls already come in double roll format.

Doubling the rolls' length helps you reduce your own plastic waste and our toilet roll plastic packaging is recyclable at over 150 Asda stores, so you can simply bring it to one of our front-of-store plastic bag and wrappings recycling points ensuring the packaging is recycled and reduce your impact on the environment.

Sarah Yorke, Buying Manager – Household Paper, at Asda, said: “Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our and our customers carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us.”

The packs, which are made from 30% recycled content, also show our support for Bowel Cancer UK’s #GetOnARoll campaign, increasing awareness by putting signs and symptoms of bowel cancer on Shades and Just Essentials toilet roll packaging. The packaging also includes a QR code for you to find out more.

In addition, we have donated £50,000 to the charity to help fund future initiatives to save lives and improve the quality of life of those affected by bowel cancer.