We launched both ranges, which between them feature 112 meat-free meals and snacks, to coincide with the annual Veganuary campaign, and will be adding more items throughout the year.
Our new OMV! No Prawn Sandwich is proving especially popular – take a look at just some of the things people have been saying about it on social media here.
Food account vegan_food_uk posted about the new OMV! No Prawn Sandwich on Instagram, saying "it looks so realistic":
And New Vegan Food UK posted this picture to let their followers know about the sandwich:
And plant-based news Instagram account @pbnfood called it a "UK first":
Plant-based influencer @sanctuaryvegan posted about the sandwich and the other vegan additions to our food to go range, a Hoisin Duckless Wrap and No Chicken Caesar Wrap, calling the No Chicken Prawn Sandwich "a very tasty sandwich".
@sanctuaryvegan @Asda Meal deal hack! Try all 3! OMV!#AsdaOMVrange #asdamealdeal #asdamealdealhack #mealdealhack #asdaomv #veganuary #asdaveganuary #veganuary #noprawncocktail #veganprawns #veganprawnsandwich #veganmealdeal #sancturyvegan #asdavegan #DoritoslaÇıtırdatanLezzetler ♬ Funk It Up - Official Sound Studio
The rest of our OMV! and Plant Based by Asda ranges are proving a hit too.
Veganuary posted about our new ranges on Instagram, saying: "Woah! ASDA has launched not one but TWO completely new vegan ranges! 🤩🙌":
And The Vegan Society posted about the new OMV! range on TikTok, saying: "Asda have launched a new bran, OMV!, with 37 new deliciously decadent products from Macaroni Cheese to Choc Brownies – you can find exciting new additions all across the store!
@thevegansociety #🚨 This #veganuary, @asda have launched a new brand, OMV! with 37 new deliciously decadent products from Macaroni Cheese to Choc Brownies - you can find exciting new additions all across the store! 🌱 This range is in addition to the improved existing Plant Based by ASDA range, making for over 112 #VeganTrademark certified products. Spot the trademark on products for a quick and easy way to identify items free from animal ingredients and testing. 🛒 Shop in store and online now! #Vegan #VeganFood ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
Customers have been quick to post on social media to say how much they love the range, with hundreds of posts on TikTok, Instagram, Facebook and Twitter. Take a look at a selection of their posts here: https://shooglebox.link/Av4TRQz
Among the new items getting lots of love on social media are our OMV! Hot & Spicy No Chicken Burgers, Plant Based by Asda Bacon style rashers, OMV! No Pork Caramelised Red Onion Sausages, and OMV! Mac N' No Cheese.
Food bloggers New Vegan Food UK posted about our new OMV! Butterm*lk No Chicken Tenders:
Food account Vegan Food UK posted about our new blond choc and almond, which is part of the range: