OMG! New vegan options like our OMV! No Prawn Sandwich are getting people excited
Lots of people have been taking to TikTok, Instagram and other social media sites to tell us how much they love our new OMV! and Plant Based By Asda vegan and free-from ranges.
We launched both ranges, which between them feature 112 meat-free meals and snacks, to coincide with the annual Veganuary campaign, and will be adding more items throughout the year.
Our new OMV! No Prawn Sandwich is proving especially popular – take a look at just some of the things people have been saying about it on social media here.
Food account vegan_food_uk posted about the new OMV! No Prawn Sandwich on Instagram, saying "it looks so realistic":
And New Vegan Food UK posted this picture to let their followers know about the sandwich:
And plant-based news Instagram account @pbnfood called it a "UK first":
Plant-based influencer @sanctuaryvegan posted about the sandwich and the other vegan additions to our food to go range, a Hoisin Duckless Wrap and No Chicken Caesar Wrap, calling the No Chicken Prawn Sandwich "a very tasty sandwich".
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The rest of our OMV! and Plant Based by Asda ranges are proving a hit too.
Veganuary posted about our new ranges on Instagram, saying: "Woah! ASDA has launched not one but TWO completely new vegan ranges! 🤩🙌":
And The Vegan Society posted about the new OMV! range on TikTok, saying: "Asda have launched a new bran, OMV!, with 37 new deliciously decadent products from Macaroni Cheese to Choc Brownies – you can find exciting new additions all across the store!
@thevegansociety #🚨 This #veganuary, @asda have launched a new brand, OMV! with 37 new deliciously decadent products from Macaroni Cheese to Choc Brownies - you can find exciting new additions all across the store! 🌱 This range is in addition to the improved existing Plant Based by ASDA range, making for over 112 #VeganTrademark certified products. Spot the trademark on products for a quick and easy way to identify items free from animal ingredients and testing. 🛒 Shop in store and online now! #Vegan #VeganFood ♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
Food bloggers New Vegan Food UK posted about our new OMV! Butterm*lk No Chicken Tenders:
Food account Vegan Food UK posted about our new blond choc and almond, which is part of the range:
Take a look at a selection of what people have been saying about our new vegan ranges here and go to asda.com to see what's in our OMV! and Plant Based By Asda ranges.