In a supermarket first, we've launched an adapted clothing range in support of independent dressing for children and young people with disabilities.
Following the success of the George at Asda Easy On Easy Wear school uniform range in September last year, we've created a collection of everyday casualwear specially adapted to make independent dressing easier for those with additional needs and reduced mobility.
With styles including bold block-coloured tracksuits and contemporary printed co-ords, the collection includes discreet and practical modifications that make day-to-day dressing easier for youngsters with special requirements.
The 24-piece collection includes on trend pieces, such as a camouflage two-piece and mustard frilled tee and leggings set, the perfect pick for stylish everyday dressing for kids from 3-16 years old.
Hidden hook and loop fasteners on necklines make slipping sweatshirts and tees on and off more comfortable, whilst higher backs and longer legs ensure a level waistband and perfect leg length when seated. Holes are added to make dressing easier for feeding tubes, whilst soft threads have been specifically incorporated and care labels removed to prevent potential irritation and support children with sensory needs.
To consult on the collection, George’s Buying Manager Vicki Radford enlisted the help of 14-year-old Ava Joliffe, an award winning deaf and blind artist from Preston. Ava assisted on the accessibility and design of the range, providing authentic advocacy for young disabled people - and especially ensuring the pieces were in line with the main kidswear collection.
Vicki said: "It was really important to Ava that we designed our adapted collection in line with the main kidswear range, so children with disabilities can wear the same as their friends… and it was really important to us that these pieces remain competitively priced and affordable to all our customers.
"Working with Ava was a real joy; we’re all so proud of the pieces we’ve created together, and as a brand, are delighted to have been able to extend the range past schoolwear to encompass everyday dressing."
The new range has been getting a great reaction on social media.
FibromyalgiaUKChat posted about the range on Facebook, calling it "amazing":
PINNT, a charity offering support and advocacy for people on home artificial nutrition, tweeted this:
Well done @Georgeatasda adaptive affordable clothing for children with a feeding tube! Good age range, easy access, more please - adults too! #homeenteralfeeding #tubefeeding great start! pic.twitter.com/MKFZqKFdWZ— PINNT (@PINNTCharity) January 31, 2023
Metro posted on Facebook, saying "This is brilliant of Asda 👏":
And The Mirror tweeted:
ASDA has been praised by parents for its inclusive range, which is aimed at children with sensory issues as well as those with specific medical needshttps://t.co/BC2xCJKXjT— Mirror Parents (@MirrorParents) February 1, 2023
The Easy On Easy Wear range is available in store and online now, priced from £9. See the collection here