When a partially-sighted customer needed a little bit of extra help at our Sheffield Manor Top supermarket our service colleague Elaine Ostle quickly stepped in.
The man, who's in his 30s, is usually accompanied by a carer on his regular visits, but after realising he was on his own on this occasion Elaine offered to help him around the store. She picked up the gentleman's groceries for him, put them all through the till, and packed them up before carrying his shopping as she walked with him to the tram stop.
And if that wasn't enough she even got on the tram with the man and accompanied him on 15-minute journey into the centre of Sheffield where his teenage daughter was waiting for him. After making sure he was safe, Elaine then got the tram back to the store.
Elaine, who's worked at the store for 12 years, said: "The customer usually comes in with his carer, but on this occasion he was on his own so I offered to help him.
"He had his shopping list in his head and I went round and picked the items up he needed and then told him about any offers we had.
"He said he was getting the tram home so I asked work if it was okay for me to walk to him to his stop. I helped him onto the tram and then thought that I couldn't leave him on his own so I decided to sit with him until he reached his stop. Both he and his daughter were extremely grateful.
"I've worked in retail since I was 15 and I'm 65 later this year and looking after customers is all part and parcel of the job."
Store manager Joanne Black has now nominated Elaine for an Asda service superstar award for her act of kindness.
She said: "Elaine is a lovely colleague who will did anything for anyone. She really is a superstar."