We're extending our Kids Eat for £1 deal in Asda Cafés until the end of the year and launching half-price adult main meals in our cafés from 3pm onwards.
From today, a family of two adults and two children can eat out for as little as £8.50 with the adult menu including popular favourites like Steak and Ale Pie, served with mash and peas (£3.25), Fish and Chips (£3.25) Chicken Tikka Masala (£3.25), Mac & Cheese (£3.12), Lasagne with Garlic Bread and Salad (£3.25), Scampi, Chips and Peas (£3.25) and Sweet Potato and Spinach curry (VE) (£3.12). We recently refreshed our Kids Eat for £1 menu adding a more nutritionally balanced offer, including new vegan and healthy meal options.
As an alternative to a hot meal, Asda cafés also offer a £1 kids cold pick and mix selection that includes a sandwich, drink and piece of fruit. The refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.
Asda cafés which have an express diner format will offer a whole 16” pizza for just £4 from 3pm onwards from this Friday until the 4th September.
Kris Comerford, Asda’s Chief Commercial Officer, said: "We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our Kids' £1 café meal deals continue to provide a lifeline to families as we’ve served over 1.7m meals since launch. Now with the introduction of half-price adult main meals in cafés from 3pm onwards, it means we can extend our support to the whole family in the coming weeks and across the summer holidays."
Last summer, over 80,000 meals a week were served across the summer holidays – peaking to over three times the normal levels on an average week.
Asda’s latest Income Tracker shows that a decrease in disposable income has been particularly stark for low-earning families, with 40% of UK households falling into negative income territory in May – meaning their take home pay does not cover spending on bills and essentials. The average shortfall for these households was £42.50 per week in May.
During the summer holidays we will be working with leading and trusted educational resource experts Twinkl, to provide café activity packs that are jam packed with holiday fun, educational resources to help you keep children entertained over the summer break. These resources will be available in all Asda Cafés or from the store's Community Champion from June 26, while stocks last.