What customers are saying on social media about Asda’s Halloween 2026 Horror Emporium range

Asda’s Halloween 2026 range is getting people talking on social media, with customers and content creators sharing and reviewing the new products and celebrating the return of favourites from previous years.

The Horror Emporium range brings together everything from sweets, snacks, pizzas and pumpkins to Halloween plush toys and animated decorations – available alongside the 7 for £10 frozen party food deal.

The YouTube channel Curious Travellers (27k subscribers) posted a tour of the Horror Emporium aisle at their local store, highlighting the range of products: “ASDA has plenty to help you celebrate the spookiest season of the year.” They described the store as being like a “Halloween treasure hunt”, saying: “Whether you’re transforming your home into a haunted house, planning a Halloween party, preparing for trick-or-treaters, or simply love discovering unusual seasonal products, there are surprises waiting around every corner.”

The Facebook pages Money Saver By Dansway (820k followers) and Snack News & Finds (160k followers) posted about the Horror Emporium food range when it launched in September. In the comments, people were tagging friends to suggest stocking up: “We should definitely get some of these for our party!!!”

Instagram account @allthetimesnackin (1.4k followers) also shared photos of the Horror Emporium range, covering sweet treats like the Monster Mallow Teacakes (£1.10), Spooky Chewy Sweets (£3.50) and Haunting Halloween Sweet Cup (£2.50) alongside savoury snacks like the Petrifyingly Pickled Witches Fingers (£1.50) and Scarily Spicy Devil Horns (on Rollback at 90p).

They said: “Asda has done pretty well delivering on the Halloween range and I'm liking the look of a lot of this. I picked up the scary spicy devil horns but I think I'll definitely be doing a little revisit to grab a few more bits like the munch mix and maybe the gummy toads.”

Food and drink blogger @suitcaseofsugar, who has 12k followers on Instagram, reviewed the Horror Emporium Monster Munchable Mix (£3.50). They said: “A gruesomely good medley of pretzels, chocolate popcorn, fudge and honeycomb! All very delicious and not too heavy on the fillers like some. Could perhaps do with a few more orange fudge pieces but overall a great balance and for £3.50 this bag is definitely good value for money!”

Newfoodsuk, who have 1m followers on social media, have recommended the new Horror Emporium Monster Mallow Teacakes (£1.10). They posted on their Facebook and Instagram pages to say: “The apple flavour in these is soooo good!”

Meanwhile a customer posted to the We Need To Talk About Crisps Facebook group (31k members) about how much they enjoyed the flavour of the Horror Emporium Sour Scream Monster Bites (75p). They said: “Think Pringles sour cream and onion flavoured Pom Bears… Asda done good”.

The Horror Emporium range has also attracted attention for its gluten-free options. Blogger My Gluten Free Life UK shared her reaction to the range with her 50k followers on Facebook and Instagram, saying: “ASDA, YOU'VE REALLY UNDERSTOOD THE GLUTEN FREE HALLOWEEN ASSIGNMENT!!!”

She added: “I genuinely LOVE seeing how much choice we have these days compared with when I was first diagnosed with Coeliac Disease in 2015. It’s the little things like seasonal treats that make such a difference!”

One of the products she highlighted was the Scarily Spicy Devil Horns, available on Rollback for 90p: “Can we PLEASE appreciate the Halloween-themed tortilla chips?! Perfect excuse for a spooky movie night with ALL the snacks!”

For Halloween 2026, Asda has launched a new Horror Emporium Scarily Spicy Fiery Chilli Chicken Pizza with a four-star chilli rating. The pizza went on sale in stores at the start of October, priced at £5.

Newfoodsuk and New Food Spotter UK were among those sharing photos of the pizza when it launched, with customers commenting that they wanted to try it and tagging friends they thought could handle the heat.

There’s also excitement on social media around the return of the Boo the Bat Pizza, priced at £2 each or 2 for £3 in store.

Asda customer Wilfred Jenkins has been a massive fan of Boo the Bat since the pizza launched a few years ago and looks out for it in store every Halloween. He posted about its return in the Extreme Couponing and Bargains UK Facebook group (2.7m members), saying: “Yay Asda have bats pizzas pizzas yayyyyyyyyy”.

Wilfred featured on Asda’s Facebook page in 2023, recalling his excitement when he first discovered the pizza: “My friend showed me the bat pizza on Facebook and when I saw it I was like 'oh my gosh' I was so excited. I went to Asda first thing and got the pizza straight away. They are so good and scrumptious.”

The Facebook page Money Saver By Dansway (820k followers) said Boo the Bat would be “perfect for a spooky movie night with the family”.

Asda customers who are planning Halloween parties and movie nights can also take advantage of the returning 7 for £10 mix-and-match deal on frozen party food, running from 15 October to 31 December 2026. There are 37 items to choose from in the deal, including Mozzarella Cheese Sticks, Cocktail Sausage Rolls, Duck Spring Rolls, Halloumi Fries, Mini Cheese Pizzas and Tempura Prawns.

Facebook money-saving pages including Money Saver By Dansway (820k followers) and Costoflivingcrisis Tips (300k followers) have shared photos of the different items in the 7 for £10 deal, which is available in stores and online. Customers are calling it a “bargain” and tagging friends and relatives in comments to let them know about it ahead of both Halloween and Christmas: “You best get stocked up for your buffet”, “Need to clear the chest freezer and fill it up with these now.”

Kerry Chubb, an admin of the Snack Reviews Facebook group (550k members), posted photos of the “great selection” of pumpkins at Asda, with medium pumpkins on sale for 74p, large pumpkins for £1.72 and extra large pumpkins for £2.43.

Munchkin pumpkins are currently on Rollback at 37p. This Facebook post from a personalised gifts business suggested they would be “Perfect for adding a little autumn touch around the house without spending a fortune!”

The Halloween Highland cow plushies in the Horror Emporium range have been a big talking point with customers on social media.

Priced at £7 each, the toys are available in three designs: a pumpkin Highland cow, a skeleton Highland cow, and a ghost Highland cow.

There have been more than 3,000 comments across Facebook posts about them, including a post on the Money Saver By Dansway Facebook page (820k followers) where customers were calling them “a need not a want”. A customer who bought one commented that “they are lovely” and “well worth £7”.

Alongside this, a TikTok about the Highland cow plushies from a mum in the West Midlands got more than 700,000 views, 40,000 likes and 30,000 shares, with commenters eager to get their hands on them in the run-up to Halloween.

Halloween enthusiast and animatronic collector Haunted Skull is impressed by Asda’s Halloween range when it comes to both quality and value.

With around 10k followers and subscribers across his social media channels, he reviews animatronics from different retailers each year and has covered Asda’s Halloween range for more than 10 years.

He posted a walkthrough video on YouTube showcasing the Horror Emporium aisle in his local store, saying: “I really love the continuation on with the Horror Emporium theme. I think they’ve done really well with that redesign we had a couple years ago. It’s so appealing to everyone. Prices are really good on everything as well. You can get some really good bargains.”

At the end of his walkthrough, he gave his verdict on Asda’s Halloween 2026 range: “Would I say Asda is the best supermarket of the year? Arguably, yes, for Halloween.”

Haunted Skull has also posted detailed YouTube reviews of individual decorations, highlighting several favourites in the range.

The Animated Stretch Pumpkin stood out for its sound, lighting and overall quality. He said: “I really like how loud it is. The lights are really nice and bright as well, which is a great thing. And the quality overall of it is really good.” He went on to call it “one of the best tabletops of the year.”

The Animated Tabletop Scarecrow Decoration was another favourite. He said: “He is probably my favourite groundbreaker that’s been sold this year. I love the detail on this thing. I love the quality. It's just a really definite scarecrow. And for the price at £25, you're definitely getting a really good price for this.”

He also singled out the Haunted Sitting Clown Animated Decoration for its ventriloquist dummy design. He said: “It isn’t an over exaggerated clown prop. This is like a ventriloquist dummy and I think this is what gives it away as one of my favourite props of the year. For £18 this is an incredible deal.” He recommended it for Halloween displays: “If you’re doing a carnival theme or haunted mansion theme or you just want something generally creepy in your house, this is the one to get.”

All prices correct as of 22 October 2026