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Asda Community Champions


Community is a word you’ll hear often at Asda. Across stores, distribution centres and home offices, we’re proud to be part of the local communities in which we operate

The work of Community Champions, alongside Asda’s charity, the Asda Foundation, remains a lifeline for many grassroots community groups and charities. Community Champions usually spend their time out and about delivering practical support, listening to our communities’ needs, and working with local people to channel funding and assistance where it is needed the most.

Here's how they can help

From outreach programmes to grant giving, our Community Champions listen to our communities’ needs. They work tirelessly to support charities, projects and initiatives that make a real impact for local people. They also build close relationships with local schools, working with teachers to promote healthy food and an active lifestyle, enthusing children about cooking and talking to them about protecting the environment.

  • Lend_out_our_facilities
    Lend out our facilities to help
    Our Community Champions provide space in our stores to local groups to raise awareness of services available within the community, collect food for food banks and support fundraising for local charities. Some of our stores also have rooms available free of charge that community groups can use to get together.
  • Raising_funds_and_awareness
    Raising funds and awareness for local groups
    Run fundraising events in our stores, through bag packing, bucket collections and by donating goods to fundraising events. Our Community Champions have also taken part in some remarkable colleague fundraising events – from shaving their hair off to running marathons. In everything they do, they make us all incredibly proud.
  • Donate_to_help
    Donate to help your cause
    Each Champion also has a monthly budget for product donations to provide practical support to local charities.
    Find out More
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  • Volunteering_time
    Volunteering time to help you
    We’re passionate about building stronger communities for our customers and colleagues, and that’s why our Community Champions spend a lot of time volunteering with local groups. Volunteering helps our Champions understand what’s important to you and sometimes, a helping hand is all that is needed to make your community a better place to live and work.
  • National_Charity_Partnerships
    National Charity Partnerships
    Our Community Champions will help raise vital funds and raise awareness of our National Charity Partners. We currently have two National Charity campaigns: Asda Tickled Pink and BBC Children in Need. The monies raised by our Community Champions is used by our partners to increase awareness of their aims and the support they give to our local communities.
    Find out more
Trolley_Alan

Community Champion Profile

We sat down with Alan our Community Champion at Asda Hunts Cross and asked him about his job and what it is like to be a Community Champion. Here’s what he said.

Read more

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DID YOU KNOW?

Your Community, Our Community.

In 2022, we celebrated the 10th anniversary of our Community Champion role.

Asda Community Champions have been dedicated to providing practical support to charities, projects and initiatives across our Asda communities for over 30 years.

Our story


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