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Asda Southbank colleagues rally to support food charity

By Hayley Simpson (Asda Middlesbrough)
January 13, 2021

A huge thank you to all our colleagues past and present who've rallied round to support The White Feather Project after hearing their supplies of essential items – particularly baby products – were running low.

Our fantastic colleague Heather is a keen supporter of the food charity, making personal donations to them for the emergency food care packages they deliver to the local community. After Heather handed over her most recent donations she found out how demand for their service is soaring during this lockdown. She told me, so we arranged a community store donation, before putting out an appeal on Facebook. Our amazing colleagues past and present answered and they have outdone themselves this time. We had a response that makes you proud to be part of the team.

– Hayley, Asda community champion