Fundraising & Engagement
You, our customers, Asda colleagues and suppliers, have helped us to raise over £100 million to date for Tickled Pink! - what an incredible achievement! We are so grateful to you for your support to help us reach this milestone - thank you! We have come so far and are so proud of what we have achieved, but we know there is still much more to be done to reduce the impact of breast cancer on the lives of all people in the UK.
In-store Fundraising
Tickled Pink in-store fundraising is a key part of Asda’s long-standing commitment to supporting Breast Cancer Now and CoppaFeel!.
Throughout the year, in particular during Breast Cancer Awareness Month in October, Asda colleagues and customers come together to raise vital funds through a variety of activities to take part in including bucket collections, raffles, bake sales, tombolas, and themed dress-up days. Many Asda stores also host colleague challenges and competitions to engage their team and encourage donations.
Keep an eye out for upcoming events or speak to the Asda Customer Community Champion to find out more on what’s happening in your local store.
Tickled Pink Products
Keep your eyes peeled for our iconic pink products in store over October.
Our amazing suppliers play a key role in bringing Tickled Pink to life through our special range of pink products. Each year, hundreds of brands join us by creating limited-edition Tickled Pink items, with a donation from every purchase going to Breast Cancer Now and CoppaFeel!. These products not only raise vital funds but many also spread awareness of the signs and symptoms of breast cancer.
By choosing our Tickled Pink products, you can make a real difference while shopping for your everyday essentials – simple!
Find out more about our Tickled Pink products….
How You Can Get Involved!
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The Nationwide Bucket Collection
Join our annual nationwide fundraising weekend!
Every October, Asda’s Tickled Pink bucket collection brings together colleagues, customers, and volunteers to raise vital funds for Breast Cancer Now and CoppaFeel!. Taking place in Asda stores across the UK, the annual event encourages shoppers to donate spare change while raising awareness about breast cancer.
Our brilliant volunteers play a crucial role in making the event a success, helping to engage shoppers and spread awareness about the importance of regular chest checking.
Look out on the Breast Cancer Now or CoppaFeel! websites to sign up!
George Takeback
Did you know that your wardrobe clear out can support Tickled Pink?
Donate your unwanted clothing and textiles to the George Take Back scheme to help fund breast cancer charities. Simply pack your items, drop them off at a participating store, and receive a 10% off voucher for George.com as a thank you. Your contributions not only promote sustainability but also provide vital support for those affected by breast cancer. https://takeback.george.com/
Clothing Banks
You can also take your unwanted clothing to the clothing banks located in Asda car parks across the UK. Every donation supports Tickled Pink and helps raise vital funds for Breast Cancer Now and CoppaFeel!.